B2B Marketing Specialist

Manpower Middle East; Dubai; Presencial; AED 240.000 - 360.000; Jornada completa

Descripción de la vacante

Manpower Middle East is seeking a B2B Marketing Specialist to drive demand generation and campaign execution across the customer journey in Dubai. The role focuses on measurable pipeline growth, coordinating with sales and regional stakeholders, and leveraging CRM-driven marketing and analytics to optimize funnel performance.

The successful candidate will manage multi-channel campaigns, lead lifecycle processes, and content creation while collaborating with sales, product marketing and external

Formación

• Minimum 5 years of experience in B2B marketing, demand generation or revenue marketing.
• Experience in technology SaaS, financial services, payments or other complex B2B industries is preferred.
• Proven ability to develop data-driven marketing strategies and content for demand generation.
• Strong communication, stakeholder management and project management skills.

Responsabilidades

• Develop and execute integrated B2B marketing campaigns across email, paid media, social, content syndication, webinars, events and ABM initiatives.
• Own campaign end-to-end from planning and launch through optimization, reporting and performance analysis.
• Manage lead capture, routing and funnel progression using CRM with accurate attribution.
• Monitor marketing performance, MQLs, conversion and pipeline using Tableau and CRM analytics.
• Create compelling B2B content including emails, landing pages, articles, webinars, case studies and sales enablement materials.
• Lead and support events, webinars and industry activations from planning to post-event follow-up.
• Collaborate with Sales, Product Marketing and external agencies to support priority business objectives and target accounts.
• Drive continuous optimization through testing, audience insights and funnel performance improvements.

Conocimientos

Demand generation

CRM-driven marketing

Campaign management

Lead lifecycle

Data-driven marketing

Content creation

Analytics

Educación

Bachelor's degree in Marketing or related field

Herramientas

Microsoft Dynamics CRM

Tableau

Eloqua

Wrike

Swoogo

Descripción del empleo

Contract:

12 months (renewable)

Employment:

Outsourced through Manpower Middle East

About the Role:

Our client is seeking a B2B Marketing Specialist to drive demand generation campaign execution funnel performance and lead conversion across the customer journey. This position will play a key role in building and executing integrated marketing campaigns that generate measurable pipeline growth and revenue while partnering closely with sales and regional stakeholders. The ideal candidate will bring strong experience in demand generation CRM-driven marketing and performance analytics.

About the Requirements:

• Develop and execute integrated B2B marketing campaigns across email paid media social media content syndication webinars events and account-based marketing initiatives.
• Own campaign delivery from planning and launch through optimization reporting and performance analysis.
• Manage lead capture lead routing and funnel progression using CRM platforms ensuring accurate tracking and attribution.
• Monitor marketing performance campaign effectiveness MQL conversion and pipeline contribution using Tableau and CRM analytics.
• Create compelling B2B content including email campaigns landing pages thought leadership articles webinars case studies and sales enablement materials.
• Lead and support events executive roundtables webinars and industry activations from planning to post-event follow-up.
• Collaborate with Sales Product Marketing and external agencies to support priority business objectives and target accounts.
• Drive continuous optimization through testing audience insights data analysis and funnel performance improvements.

About You:

• 5 years of experience in B2B marketing demand generation campaign management or revenue marketing.
• Experience within technology SaaS financial services payments or other complex B2B industries is highly preferred.
• Strong hands-on experience with Microsoft Dynamics CRM and marketing performance reporting.
• Proficiency in Tableau or similar business intelligence and analytics tools.
• Strong understanding of lead lifecycle management MQLs lead scoring nurture programs and sales alignment.
• Proven experience developing data-driven marketing strategies and content that supports demand generation.
• Experience with marketing automation and event platforms such as Eloqua Wrike or Swoogo is advantageous.
• Excellent communication stakeholder management project management and analytical skills.