Marketing Manager - 6 months Contract

everwell; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Everwell in Dubai seeks an experienced Marketing Manager to drive CRM, automation and campaign excellence across channels. You will link strategy with execution, optimize lead nurturing, track performance and report insights to accelerate growth and memberships.

In this role you will own Zoho CRM administration, lead-scoring, segmentation and automation workflows, while coordinating with internal teams and external partners to ensure consistent, compliant communications and measurable results.

Qualifications

• Experience leading CRM programs and campaigns.
• Proven ability to optimize lead nurturing and reporting.
• Strong cross-functional collaboration with marketing and sales.

Responsibilities

• Own day-to-day Zoho CRM administration, pipelines and automation.
• Build and deploy email and messaging campaigns; nurture leads.
• Integrate campaigns across social, web, events and partners; ensure tracking.
• Monitor leads, response times and funnel movement; provide reporting.

Skills

CRM management

Marketing automation

Lead tracking

Campaign management

Tools

Zoho CRM

Job description

Everwell is Arada's boutique medical-clinic brand providing state-of-the-art medical wellness clinic provides discreet, boutique healthcare services with a focus on diagnostics, preventative care, and personalized treatments, including proprietary stem cell therapies.

We are seeking an experienced and results-oriented Marketing Manager to join our team and contribute to our mission of empowering individuals and communities to lead healthier, more fulfilling lives.

The Marketing Manager will provide hands-on support across CRM management, marketing automation, lead tracking, campaign reporting, and campaign execution. This role serves as the link between marketing strategy and operational delivery, ensuring marketing activities are effectively implemented, measured, and optimized. The position will enable the Partnerships & Marketing Manager to focus on strategic priorities, including partnerships, events, content development, brand growth, and commercial expansion.

Key Responsibilities

1. CRM Management and Optimization

• Own the day-to-day administration, management and optimization of Zoho CRM.
• Configure and maintain lead pipelines, workflows, triggers and automated actions.
• Ensure leads are captured accurately and assigned to the appropriate team members.
• Maintain high standards of database accuracy, completeness and data hygiene.
• Identify opportunities to improve CRM functionality, integrations and automation.
• Monitor user adoption and provide guidance or training where required.
• Stay informed about new Zoho capabilities and recommend relevant improvements.

2. Marketing Automation

• Build, test and deploy email and WhatsApp marketing campaigns.
• Develop automated lead-nurturing and customer-engagement journeys.
• Create audience segments based on customer profiles, interests, behaviors and lifecycle stages.
• Establish automated follow-up sequences for enquiries, consultations, events and memberships.
• Conduct testing to improve campaign deliverability, engagement and conversion.
• Ensure communications are coordinated across platforms to avoid duplication or over-contacting customers.

3. Campaign and Channel Integration

• Integrate social media lead-generation campaigns with Zoho CRM.
• Ensure leads generated through Meta, websites, landing pages, QR codes, events, partner campaigns and other sources are captured correctly.
• Establish campaign tracking and attribution mechanisms across all marketing channels.
• Implement UTM structures, source codes and campaign identifiers where appropriate.
• Optimize the customer journey from initial enquiry through to consultation, membership or sale.
• Work with internal and external digital teams to resolve integration or tracking issues.

4. Lead Management and Reporting

• Monitor incoming leads across all channels and ensure timely follow-up.
• Track lead sources, response times and movement through the sales funnel.