Marketing Manager

Invest Georgia UAE; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Invest Georgia UAE is seeking a hands-on Marketing Manager to own the end-to-end marketing function across strategy, budgeting, and execution. You will lead Meta Ads, paid campaigns, and lead-generation activities for English and Arabic markets, while monitoring performance and ROI.

You’ll coordinate Bitrix CRM, analytics, SEO, and website tracking, and collaborate with sales to improve lead quality and conversions. Knowledge of Georgian real estate projects is a plus.

Qualifications

• Proven marketing experience in real estate or lead-generation is preferred.
• Strong digital marketing and paid advertising know-how.
• Experience with Meta Ads, CRM, analytics, and tracking tools.

Responsibilities

• Develop and own the overall marketing strategy, plans, and budget.
• Lead online campaigns, across English and Arabic markets, and monitor CPL.
• Coordinate CRM, tracking, SEO, website analytics, and reporting.
• Oversee content and campaigns for Georgian real estate projects and investments.
• Collaborate with agencies, designers, and sales teams to optimize leads.

Skills

Marketing strategy

Digital marketing

Lead generation

Campaign optimization

Analytics & reporting

Team coordination

Education

Bachelor’s in Marketing or related field

Tools

Bitrix CRM

Google Analytics

Google Tag Manager (GTM)

Meta Ads Manager

Job description

Company Description

Invest Georgia UAE is a premier investment and real estate advisory company that connects opportunities between Georgia and the United Arab Emirates. The organization focuses on facilitating cross-border investments, supporting clients in identifying high-potential properties and projects in both markets. Invest Georgia UAE offers strategic guidance to investors, leveraging deep local and regional market knowledge. The company is committed to building long-term partnerships and delivering tailored advisory services that help clients maximize returns while managing risk.

We are looking for a Marketing Manager to take ownership of the company’s end-to-end marketing function, from strategy and budgeting through execution, performance monitoring, and reporting.

Key Responsibilities

• Develop and execute the overall marketing strategy, plans, and budget.
• Manage Meta Ads, paid campaigns, and lead-generation activities across English and Arabic markets.
• Monitor CPL, lead quality, campaign performance, conversion, and ROI.
• Work closely with the sales team to improve lead quality, follow-up, and conversion.
• Manage marketing activities and lead attribution within Bitrix CRM.
• Coordinate CRM, tracking, website, SEO, Google Analytics, Search Console, GTM, and Meta Pixel requirements.
• Manage the ChatGPT/OpenAI Ads initiative, including landing pages, tracking, WhatsApp, and CRM integration.
• Oversee social media content, creatives, videos, scripts, and campaign messaging.
• Manage marketing content for Georgian real estate projects and investment opportunities.
• Coordinate with agencies, freelancers, designers, videographers, PR partners, and technical teams.
• Plan and coordinate investor events, open houses, exhibitions, and other marketing activities.
• Prepare marketing reports, campaign analysis, and recommendations for management.
• Identify marketing and lead-management issues and coordinate solutions across relevant teams.

Requirements

• Proven experience in marketing, preferably in real estate or lead-generation businesses.
• Strong experience in digital marketing, paid advertising, and lead generation.
• Experience with Meta Ads, CRM, Google Analytics, GTM, SEO, and marketing tracking.
• Strong analytical, communication, project-management, and problem-solving skills.
• Ability to manage agencies and multiple marketing activities independently.
• English required; Arabic is an advantage.

Role Overview

• This is a hands‑on role for someone who can own the marketing function, manage multiple channels and teams, drive lead generation, and continuously improve marketing performance.