Marketing Manager

STARPRIME; Dubai; On-site; AED 480,000 - 720,000; Full time

Job summary

STARPRIME seeks a Marketing Manager to shape and execute its strategy across brand, content, social media, email marketing, events and demand generation for institutional clients.

Reporting to Head of Marketing and CEO, you will drive integrated campaigns, manage the marketing mix, and collaborate with global marketing to meet commercial objectives while ensuring compliance in financial services.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years of marketing experience, with at least 3 years B2B or institutional financial services.
• Proven experience owning an integrated marketing mix: strategy, brand, content, social media, email marketing and events.
• Track record of B2B demand generation and pipeline contribution.
• Experience working in a matrix organisation with multiple senior stakeholders.

Responsibilities

• Develop and deliver STARPRIME's annual marketing strategy aligned with targets.
• Define brand and value proposition for institutional audiences.
• Plan and run B2B demand-generation programmes to build a qualified pipeline with sales.
• Lead content, social media and PR in coordination with group functions.
• Own prospect nurture, client newsletters and product communications.
• Oversee the STARPRIME website and develop sales materials and proposals.
• Coordinate with Global Marketing on shared calendar and resources.
• Define marketing KPIs, track pipeline contribution and report results.
• Ensure marketing activity complies with regulations for institutional financial services.

Skills

FX market knowledge

B2B marketing

Marketing automation

AI in marketing

Stakeholder management

Content & social media

Events planning

Education

Bachelor's degree in Marketing

Masters preferred

Tools

Salesforce

HubSpot

Marketo

Braze

Job description

STARPRIME is the institutional liquidity business. It provides brokers, trading firms and other institutions with competitive multi-asset pricing, deep liquidity pools and institutional-grade execution and serves clients globally.

Job Purpose

The STARPRIME Marketing Manager is responsible for developing and executing the marketing strategy for STARPRIME across brand, content, social media, email marketing, events and demand generation. The role builds STARPRIME's market presence among institutional clients and generates qualified pipeline for the sales team. Positioned within the Global Marketing team, the role works closely with group marketing functions to apply shared resources and brand standards, while aligning marketing priorities with STARPRIME's commercial objectives through a dual reporting line to the Head of Marketing and the CEO of STARPRIME.

Key Responsibilities

• Marketing strategy: develop and deliver STARPRIME's annual marketing strategy, aligned with the business's commercial targets and the global marketing plan.
• Brand and positioning: define and manage the STARPRIME brand and value proposition for institutional audiences, ensuring clarity and consistency with global brand standards.
• Demand generation: plan and run B2B demand-generation programmes, including account-based marketing, industry events, webinars and partner co-marketing, to build qualified pipeline in partnership with the sales team.
• Content, social media and PR: lead STARPRIME's content and social media presence, thought-leadership and industry media relations, in coordination with the group PR and content functions.
• Email marketing and client communications: own prospect nurture, client newsletters and product communications through the global marketing automation platform.
• Digital presence and sales enablement: oversee the STARPRIME website and develop sales materials, proposals and presentations.
• Coordination with Global Marketing: work closely with group marketing teams to plan activities in a shared calendar and make effective use of shared design, content, research and AI-enabled capabilities.
• Performance and reporting: define marketing KPIs, track pipeline contribution and campaign performance, and report regularly to both the Head of Marketing and the CEO of STARPRIME.
• Compliance: ensure all marketing activity meets applicable regulatory and internal compliance requirements for institutional financial services.

Requirements

Education

• Bachelor's degree in Marketing, Business, Finance or a related field; a master's degree is an advantage.

Experience

• 7+ years of marketing experience, with at least 3 years in B2B or institutional financial services — such as liquidity provision, prime brokerage, trading technology or fintech.
• Proven experience owning an integrated marketing mix: strategy, brand, content, social media, email marketing and events.
• Track record of B2B demand generation and pipeline contribution.
• Experience working in a matrix organisation or with multiple senior stakeholders.

Skills and Knowledge

• Understanding of the FX and CFD institutional market, including liquidity models and trading technology (e.g. FIX connectivity, MT4 / MT5, bridges and aggregators).
• Strong B2B marketing skills: positioning, account-based marketing, LinkedIn marketing, event marketing and marketing automation.
• Data-driven, with the ability to measure and report marketing performance against commercial outcomes.
• Practical use of AI tools in marketing workflows.
• Awareness of marketing compliance in regulated financial services.
• Strategic thinking with hands‑on execution
• Stakeholder management and influence across reporting lines
• Commercial orientation and accountability for results
• Ability to work independently and prioritise in a fast‑paced environment

Preferred Qualifications

• Established network within the brokerage and FX technology industry.
• Experience representing a business at major industry events such as IFX EXPO or Finance Magnates.
• Experience with AI software and marketing automation platforms (e.g.Chatgpt, Claude code, Salesforce, HubSpot, Marketo, Braze).