Head of Performance Marketing | FX & CFDs

Boundless; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Boundless is seeking a Head of Performance Marketing to own strategy, execution, and commercial outcomes across multiple markets. You will lead a team of performance specialists and oversee paid channels to translate marketing investment into qualified clients, funded accounts and trading activity.

In this role, you will work with Marketing, Sales, Product, Data and Compliance to strengthen attribution, tracking and reporting, driving measurable growth in a regulated financial services

Qualifications

• Minimum 8 years in performance marketing or digital acquisition, with leadership experience.
• Experience managing budgets across multiple international markets.
• Strong knowledge of FX, CFDs, online trading or related financial services.
• Proven ability to connect marketing spend to funded accounts and trading activity.
• Deep understanding of attribution, analytics, and CRM reporting.

Responsibilities

• Define and lead performance marketing strategy across priority markets and channels.
• Own budgets, forecasting and allocation to optimize CAC, LTV and ROI.
• Oversee search, social, display, programmatic, video, and retargeting campaigns.
• Manage acquisition funnel from engagement to registration, verification, and activation.
• Establish targets for CAC, funded accounts, payback and ROAS.
• Collaborate with Sales, Data, and Compliance to optimize campaigns and tracking.
• Lead testing, optimization of landing pages and acquisition journeys.

Skills

Performance marketing

Digital acquisition

Leadership

Forecasting

Attribution

CRM reporting

Analytics

Education

Bachelor's degree in Marketing, Business, Economics, Analytics

Tools

Google Analytics

Google Tag Manager

Google Ads

Social advertising platforms

Job description

Client Overview

Our client is a global fintech group providing online trading services across multiple asset classes. With an international presence and a strong focus on technology and client experience, the business is seeking a Head of Performance Marketing to lead its paid acquisition strategy and drive measurable growth across key markets.

Role Overview

The Head of Performance Marketing will own the strategy, execution and commercial performance of paid marketing across multiple markets, brands and digital channels. The role will oversee acquisition budgets, lead a team of performance specialists and ensure marketing investment translates into qualified clients, funded accounts and sustainable trading activity.

Working closely with Marketing, Sales, Product, Data and Compliance, this individual will strengthen campaign performance, attribution and conversion across the client journey. The position requires a commercially focused leader with deep expertise in performance marketing within FX, CFDs, online trading or closely related financial services.

Key Responsibilities

• Define and lead the performance marketing strategy across priority markets, aligning acquisition plans with business objectives, revenue targets and regional growth priorities.
• Own paid acquisition budgets, forecasting and allocation across markets and channels, adjusting investment according to acquisition costs, client quality and commercial returns.
• Oversee paid search, paid social, display, programmatic, video and retargeting campaigns, establishing clear channel strategies and performance expectations.
• Manage the full acquisition funnel from initial engagement through registration, verification, first-time deposit and trading activation, identifying and addressing conversion gaps.
• Establish performance targets covering cost per acquisition, cost per funded account, acquisition payback, client lifetime value and return on marketing investment.
• Partner with Sales and client-facing teams to assess lead quality, improve follow-up effectiveness and connect campaign activity with funded and active trading accounts.
• Work with Data and Technology teams to strengthen tracking, attribution, CRM integration and reporting, ensuring visibility into performance beyond platform-reported conversions.
• Lead conversion rate optimisation across landing pages and acquisition journeys, using structured testing to improve messaging, user experience and conversion rates.
• Collaborate with Creative and Content teams to develop and test campaign concepts, advertising assets and market-specific messaging based on audience insights and performance data.
• Develop acquisition plans for new markets, products and campaigns, assessing audience demand, channel suitability, budget requirements and expected commercial outcomes.
• Work with CRM and lifecycle marketing teams to coordinate retargeting, nurture and reactivation activity, maintaining clear ownership and avoiding duplicated campaign spend.
• Build, lead and develop the performance marketing team, setting clear responsibilities, objectives and standards for campaign execution, analysis and optimisation.
• Manage agencies, advertising platforms and external partners, holding them accountable for delivery quality, budget discipline and measurable results.
• Partner with Compliance to ensure campaigns, targeting, landing pages and promotional messaging meet applicable market requirements and advertising platform policies.
• Present performance insights and investment recommendations to senior leadership, explaining results, identifying risks and setting clear priorities for improvement.

Key Requirements

• Bachelor's degree in Marketing, Business, Economics, Analytics or a related discipline.
• At least 8 years of experience in performance marketing or digital acquisition, including 3 years in a leadership role with responsibility for teams and substantial marketing budgets.
• Demonstrated experience within FX, CFDs, online brokerage or a closely related financial services business, with a strong understanding of the trading client acquisition journey.
• Proven success managing performance marketing across multiple international markets, balancing growth targets with acquisition efficiency and client quality.
• Strong hands-on knowledge of paid search and paid social, with experience overseeing display, programmatic, video and retargeting activity.
• Demonstrated ability to connect marketing investment with funded accounts, trading activation, client lifetime value and commercial performance.
• Strong understanding of attribution, conversion tracking, analytics and CRM reporting, including the limitations of platform-reported results.
• Experience working with analytics, tag management, advertising and reporting tools such as Google Analytics, Google Tag Manager, Google Ads, relevant social advertising platforms and BI dashboards.
• Proven experience improving landing pages and acquisition funnels through structured experimentation, audience analysis and conversion rate optimisation.
• Sound understanding of the advertising restrictions, approval processes and compliance considerations associated with marketing regulated financial products.
• Strong leadership and stakeholder management skills, with experience developing internal teams and managing external agencies.
• Excellent analytical and communication skills, with the ability to translate performance data into clear commercial decisions and recommendations.