Marketing Strategy Lead – Mobility & Brand Growth

AW Rostamani Group; Dubai; On-site; AED 220,000 - 420,000; Full time

Job summary

AW Rostamani Group's AWR Mobility seeks a senior marketing leader to manage offline and online activities across Shift Car Rental, Shift Van & Truck Rental, and Subscription. You will optimize resources to enhance brand recall and align plans with market trends.

The ideal candidate has 10-15 years in strategic marketing, digital marketing (SEO, SEM, Social), budgeting, and team leadership. Fluency in English is required; Arabic is advantageous.

Qualifications

• A Bachelor's degree preferably in Management and Digital Marketing.
• A Postgraduate qualification in Marketing Management will be an added advantage.

Responsibilities

• Participate in Annual Business and Marketing Plan to finalize marketing budget and activities.
• Developing marketing strategies based on new market trends in mobility sector.
• Finalise key marketing goals based on past performance and market forecasts.
• Research and analyse changes in the mobility sector with respect to demographics, pricing schedules, competitor products, and other relevant information to drive the marketing and pricing strategies.
• Study current offerings in vehicle mobility (rent a car, subscription, car share & others) to position AWR business verticals with respect to Competition/international Markets.
• Drive new initiatives for products and services across various locations in line with the new market trends and demands.
• Approving and overseeing the creative development of promotional materials, website content, PR campaigns, advertisements, and other marketing-related projects.
• Communicating with various media buyers, advertising agencies, printing companies, and other services to help marketing projects come into action.
• Acting as the key representative for the marketing department in important buyer meetings (internally & externally)
• Identifying and liaison with new/existing suppliers for material development and procurement.
• Liaison with internal departments, sales, operations, marketing, finance, administration to drive various marketing activities across the locations.
• Support Sales and Marketing department in organising events related to customers and internal/external training across all departments.
• Working within the department budget to develop cost-effective marketing plans for each segment of business across verticals.
• Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback.
• Develop detailed marketing plans for all media channels and sales teams

Skills

Digital Marketing

Campaign Management

Brand Development

Market Research

ROI Tracking

Team Leadership

Strategic Planning

Education

Bachelor's in Management

Digital Marketing

Postgraduate Marketing Management

Job description

AW Rostamani Group's AWR Mobility seeks a senior marketing leader to manage offline and online activities across Shift Car Rental, Shift Van & Truck Rental, and Subscription. You will optimize resources to enhance brand recall and align plans with market trends.

The ideal candidate has 10-15 years in strategic marketing, digital marketing (SEO, SEM, Social), budgeting, and team leadership. Fluency in English is required; Arabic is advantageous.