Marketing Leader, B2B Events & Exhibitions Growth

Salt; Dubai; Sur place; AED 300 000 - 500 000; Plein temps

Résumé du poste

Salt in Dubai is seeking a Head of Marketing to lead the strategic direction across a portfolio of large-scale exhibitions, conferences, and trade shows. The role requires proven experience in B2B event marketing within exhibition organizers, conference producers, or trade show environments.

You will develop integrated campaigns, manage a marketing team, collaborate with sales and operations, and focus on visitor acquisition, delegate registrations, and sponsor revenue.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Minimum of two years in a marketing management role in B2B events.
• Strong understanding of modern marketing strategies and data-driven approaches.

Responsabilités

• Develop and execute marketing strategies to drive visitor acquisition, registrations, and brand visibility across multiple B2B events.
• Lead integrated campaigns across digital, content, partnerships, media, and PR to maximize reach.
• Manage and mentor a marketing team with alignment to commercial objectives.
• Collaborate with sales, production, and conference teams to support sponsorship and revenue targets.
• Oversee brand positioning and market expansion for the event portfolio.
• Track campaign performance and optimize activities to maximize ROI and audience growth.

Connaissances

B2B marketing

Leadership

Digital marketing

Campaign management

Data-driven marketing

CRM platforms

Marketing automation

Strategic planning

Formation

Bachelor's degree in Marketing/Business/Communications

Outils

CRM platforms

Marketing automation tools

Description du poste

Salt in Dubai is seeking a Head of Marketing to lead the strategic direction across a portfolio of large-scale exhibitions, conferences, and trade shows. The role requires proven experience in B2B event marketing within exhibition organizers, conference producers, or trade show environments.

You will develop integrated campaigns, manage a marketing team, collaborate with sales and operations, and focus on visitor acquisition, delegate registrations, and sponsor revenue.