Marketing Director - B2B Events & Conferences (Dubai)

AimGulf; Dubai; On-site; AED 391,000 - 614,000; Full time

Job summary

AimGulf, Dubai-based in B2B events and exhibitions, is seeking a Head of Marketing to steer strategic marketing across a portfolio of major events. The role demands leading multi-channel campaigns, data-driven decisions, and strong partnerships with sales and production teams.

You will manage a marketing team, drive visitor and delegate registrations, and expand brand presence across markets while maximizing ROI and revenue targets.

Qualifications

• At least two years in a marketing management role.
• Experience with B2B events or conferences is a plus.
• Strong analytics and ability to translate data into strategies.
• Leadership experience overseeing a marketing team.
• Proven ability to manage multi-channel campaigns.

Responsibilities

• Develop and execute strategies to drive visitor acquisition and delegate registrations.
• Lead integrated campaigns across digital, content, partnerships, media, and PR.
• Mentor a marketing team and align efforts with commercial goals.
• Collaborate with sales, production, and conference teams to support revenue targets.
• Oversee brand positioning and market expansion for the event portfolio.
• Track campaign performance and optimize ROI and audience growth.

Skills

Marketing strategy

Multi-channel campaigns

Data-driven marketing

CRM experience

Marketing automation tools

Team leadership

Stakeholder management

Content marketing

Communication skills

Education

Bachelor's degree in Marketing

Business

Communications

Tools

CRM platforms

Marketing automation tools

Job description

AimGulf, Dubai-based in B2B events and exhibitions, is seeking a Head of Marketing to steer strategic marketing across a portfolio of major events. The role demands leading multi-channel campaigns, data-driven decisions, and strong partnerships with sales and production teams.

You will manage a marketing team, drive visitor and delegate registrations, and expand brand presence across markets while maximizing ROI and revenue targets.