Head of Marketing

AimGulf; Dubai; Sur place; AED 391 000 - 614 000; Plein temps

Résumé du poste

AimGulf, Dubai-based in B2B events and exhibitions, is seeking a Head of Marketing to steer strategic marketing across a portfolio of major events. The role demands leading multi-channel campaigns, data-driven decisions, and strong partnerships with sales and production teams.

You will manage a marketing team, drive visitor and delegate registrations, and expand brand presence across markets while maximizing ROI and revenue targets.

Qualifications

• At least two years in a marketing management role.
• Experience with B2B events or conferences is a plus.
• Strong analytics and ability to translate data into strategies.
• Leadership experience overseeing a marketing team.
• Proven ability to manage multi-channel campaigns.

Responsabilités

• Develop and execute strategies to drive visitor acquisition and delegate registrations.
• Lead integrated campaigns across digital, content, partnerships, media, and PR.
• Mentor a marketing team and align efforts with commercial goals.
• Collaborate with sales, production, and conference teams to support revenue targets.
• Oversee brand positioning and market expansion for the event portfolio.
• Track campaign performance and optimize ROI and audience growth.

Connaissances

Marketing strategy

Multi-channel campaigns

Data-driven marketing

CRM experience

Marketing automation tools

Team leadership

Stakeholder management

Content marketing

Communication skills

Formation

Bachelor's degree in Marketing

Business

Communications

Outils

CRM platforms

Marketing automation tools

Description du poste

Job Location: Dubai, United Arab Emirates

Work Mode: On-site

Date Posted: 22 October 2026

Job Reference/ID: 715680

Job Description / Role:

Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events.
• Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
• Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
• Collaborate closely with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
• Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
• Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.

Experience Required:

• The ideal candidate will have at least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments.
• Experience working with data-driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis is essential.
• The role also requires proven experience in planning and delivering large-scale, multi-channel marketing initiatives, as well as the ability to establish and manage strategic partnerships while working closely with senior stakeholders.

Education Qualifications: A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.

Skills Required:

• Strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution.
• Proven experience in planning and delivering large-scale, multi-channel marketing initiatives.
• Ability to establish and manage strategic partnerships while working closely with senior stakeholders.
• Strong communication skills, with the ability to produce compelling written content, deliver presentations, and communicate effectively across teams and external partners.
• Leadership and people management capabilities, with experience guiding and developing a marketing team to achieve high performance.
• Highly organized and capable of managing multiple projects simultaneously in a fast-paced, results-driven environment.
• Analytical mindset, with the ability to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement.
• Creative, proactive, and self-motivated, with a strong focus on delivering measurable results.

Employment / Job Type: Full Time

Nationality: Any Nationality

About the Company:

A global digital recruitment consultancy placing talent in marketing, technology, creative, sales and data roles. With a Dubai presence, it partners with agencies, startups and enterprises to build teams for digital transformation and commercial growth.

Company Industry: B2B Events and Exhibitions

Department / Functional Area: Marketing

Closing Date: Not mentioned (apply as soon as possible)