Marketing Lead B2C

Technogym; United Arab Emirates; On-site; AED 250,000 - 380,000; Full time

Job summary

Technogym is seeking an enthusiastic Marketing Leader to oversee Home Consumer marketing strategies for the UAE market. You will develop and localize the global brand plan, define segmentation and positioning, and drive performance across paid media, SEO/SEM, content, and CRM loops.

The role requires 3–5 years in B2C marketing, preferably in luxury sectors, with a strong CRM background (Salesforce) and solid project management skills.

Qualifications

• 3–5 years of experience in B2C Marketing or luxury industries.
• Bachelor’s or master’s degree in Marketing or Event Management.
• Strong CRM knowledge (Salesforce) and data-driven marketing skills.

Responsibilities

• Develop and locally execute the UAE Home Consumer Marketing strategy aligned with business objectives.
• Define customer segmentation and positioning for UAE market.
• Manage performance marketing campaigns (Google Ads, Meta, programmatic) and oversee SEO/SEM, paid media and content marketing.
• Oversee e-commerce funnel, customer journey, and UI/UX improvements.
• Leverage CRM for lifecycle marketing and retention; develop co-marketing partnerships.

Skills

B2C marketing

Luxury market experience

Market analysis

CRM management

Project management

Networking

Education

Bachelor’s or Master’s in Marketing or Event Management

Tools

Salesforce

Google Analytics

Power BI

Job description

Technogym inspires 70million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role

We are looking for an enthusiastic and results-driven Marketing Leader who will oversee contributing to the building, planning and executing Home Consumer (B2C) Marketing strategies for the UAE market.

Your Impact

Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.

Define the customer segmentation and positioning strategy.

Manage performance marketing campaigns (Google Ads, Meta, programmatic ads).

Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion.

Optimize e-commerce sales funnel, customer journey, and UI/UX experience.

Leverage email marketing & CRM automation for customer retention.

Develop compelling brand messaging and storytelling across all touchpoints.

Oversee the creation of content marketing (blogs, videos, influencer partnerships).

Align campaigns with the brand’s tone of voice and visual identity.

Ensure consistent brand experience across online and offline channels.

Support retail marketing through boutiques activations, promotions, and POS materials.

Develop local marketing initiatives for boutiques and pop-ups.

Implement loyalty programs and referral strategies.

Leverage CRM data for personalized campaigns and lifecycle marketing.

Monitor and improve customer satisfaction & brand advocacy.

Collaborate with ambassadors, influencers, and brand partners.

Develop co-marketing partnerships with relevant brands and communities.

Manage the marketing budget efficiently to maximize ROI. Monitoring campaign performance and making data-driven decisions. Track KPIs and metrics (CAC, CLV, ROAS, conversion rates).

Use data analytics tools (Google Analytics, Power BI, CRM dashboards) for insights.

About You

You Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical, curious about market trends and interested in design, luxury and fashion.

What you should bring:

• 3-5 years’ experience in B2C Marketing or time spent in the field of luxury industries
• Bachelor’s or master’s Degree, preferably in Marketing or Event Management
• Marketing and market analysis skills
• Strong Knowledge of CRM (preferably Salesforce)
• Project Management and problem-solving skills
• Knowledge of sell out tools & merchandising
• Ability to create and cultivate a network

Technogym is an Equal Opportunities Employer

We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true

Products and services supplied in USA and CANADA by TECHNOGYM USA Corp. 700 US Highway 46 East, Fairfield, New Jersey 07004 Fully paid up capital USD 3.500.000 Website operated by TECHNOGYM S.p.A. VIA CALCINARO 2861, 47521 CESENA (FC). Fiscal code and VAT: 06250230965 Certified Electronic Mail (PEC): [e-mail] Company registration number at the Forlì-Cesena Register, REA 315187 Fully paid up capital Euro 10.066.375,00 Siae License 201500000083