Marketing Lead

B2Broker ltd.; United Arab Emirates; Remote; AED 280,000 - 420,000; Full time

Job summary

B2Broker ltd. is seeking an experienced B2B marketing professional to plan and execute end-to-end campaigns across digital and offline channels from audience research to results, within budget.

You will create engaging copy and visuals, manage LinkedIn and website updates, SEO and email marketing, and lead nurturing. You will coordinate with sales, ensure brand consistency, and report outcomes to leadership.

Qualifications

• 4–6+ years in B2B marketing with end-to-end campaign responsibility
• Portfolio or examples showing leads or business results

Responsibilities

• Plan and deliver marketing campaigns end to end within budgets
• Create engaging copy and visuals for social, emails, websites, brochures and videos
• Manage LinkedIn and other channels, SEO and paid test campaigns
• Build lead nurturing journeys and coordinate follow-up with sales
• Maintain EQWIRE branding and accurate product claims across channels
• Organise exhibitions, client events and webinars with speakers, logistics and follow-up
• Develop partnerships and co-marketing opportunities to reach B2B audiences
• Deliver full cycle marketing and report results to CEO

Skills

Campaign planning

Copywriting & content creation

Digital marketing

Lead generation

Analytics & reporting

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Salesforce

Mailchimp/ActiveCampaign

WordPress/Webflow

Google Analytics 4

Looker Studio

Job description

• Plan and deliver marketing campaigns end to end, from audience research and creative ideas through to launch, follow-up and results, within agreed budgets.
• Create engaging copy and visuals for social media, emails, website pages, brochures, presentations and short videos.
• Manage LinkedIn and other relevant channels, website updates, SEO and email marketing; test paid campaigns to reach suitable business clients.
• Build lead generation and nurturing journeys, capture enquiries accurately and coordinate follow-up with the commercial team.
• Keep EQWIRE branding and messaging consistent across digital channels, sales materials and events, with accurate product claims and required internal approvals.
• Organise exhibitions, client events and webinars: promotion, suppliers, logistics, branded materials, lead capture and post-event follow-up.
• Develop partnerships, PR and co-marketing opportunities that introduce EQWIRE to relevant B2B audiences.
• Full cycle marketing.
• Track qualified leads, conversion, campaign costs and contribution to the sales pipeline; report results to the CEO of EQWIRE and improve what is working.

Requirements

Obligatory

Career and education

• Bachelor's degree in Marketing, Business, Communications or a related field (or equivalent practical experience).
• 4–6+ years in B2B marketing, including at least 2 years running campaigns end to end with measurable lead or pipeline results.
• Portfolio or examples of content created and leads or business results generated.

Industry background

• Previous experience in B2B fintech, payments, banking or financial services (strongly preferred).
• B2B SaaS, or other regulated or technology-led B2B sectors, also considered.
• Understanding of compliance-aware marketing, including accurate product claims and approval processes.

Technical skills

• CRM and marketing automation: HubSpot, Salesforce or similar; email platforms such as Mailchimp, ActiveCampaign or similar.
• Digital channels: LinkedIn organic and paid ads, Google Ads, SEO/SEM.
• Website content tools (WordPress, Webflow or similar) and analytics (Google Analytics 4, Looker Studio or similar).
• Design and content tools: Canva or Adobe Creative Suite; basic video editing.
• Event and webinar management, including supplier coordination and lead capture.

Skills and attributes

• Strong written and spoken English; confident copywriting; good eye for design and brand consistency.
• Creative, energetic and proactive, able to turn plans into finished work and meet deadlines independently.
• Data-driven: comfortable reporting on conversion, campaign costs and pipeline contribution.
• Strong communication and stakeholder management with leadership and sales teams.

Preferably

• Experience launching a brand or product in a start-up or new-business setting.
• Experience in cross-border, FX or business banking audiences.
• Additional languages.

Conditions

• Reliability: official employment from the first day, bonuses, annual employee review (salary review or bonus, feedback on work results)
• Stability: our clients are in different countries, therefore we are ready for any changes in work of any country
• Development: a lot of projects and products, which means increasing expertise in working with different technologies, or even switching to completely new ones for you within the company
• Active corporate life: we participate in thematic conferences and forums in our cool sphere of business, corporate parties in the best restaurants of the city with participation of stars, etc
• Comfort: Offices are in different countries. You can work from anywhere in the world

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