Assistant Manager Marketing Operations

Network International; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Network International is seeking a senior content leader to craft and publish internal and external marketing content across website, blogs, social media, and events. You will partner with marketing to align with brand voice, audience, and goals, and ensure SEO-friendly, user-centric content that educates, engages, and converts prospects.

Leading regional content strategy, you will own flagship publications, develop demand-generation content, and support sales enablement with compelling

Qualifications

• Proven experience in developing and governing content strategies across regions.
• Track record of creating thought leadership, executive positioning, and industry narratives.
• Strong SEO, content optimization, and user experience focus for digital campaigns.
• Ability to collaborate with regional marketing, product and design teams.

Responsibilities

• Content Strategy & Editorial Governance: develop regional content plan aligned with business priorities.
• Define regional editorial calendar for thought leadership, campaigns, lifecycle communications, and executive positioning.
• Ensure alignment between regional priorities and Group marketing strategy and objectives.
• Thought Leadership & Industry Narrative Development: lead strategic content that positions the organization as a digital payments leader.
• Own flagship publications like State of Pay, vertical papers, and innovation narratives.
• Support creation of industry-facing content for credibility with banks, merchants, fintech partners, platforms and regulators.
• Demand Generation & Campaign Content: create content for demand gen across acquiring and processing portfolios.
• Collaborate with regional marketing leads to reflect local priorities in campaign messaging.
• Support pipeline acceleration with content for enterprise, SME, and partner audiences.
• Customer Success Stories & Reference Case Development: identify and publish regional customer success stories and case studies.
• Capture implementation outcomes and translate them into narrative assets for sales enablement.
• Scale regional success stories into global thought leadership initiatives.
• Sales Enablement Content Development: work with Product Marketing to develop sales decks, narratives, and toolkits.
• Executive Positioning & Strategic Communications Support: assist leadership narratives, speaking materials, and conference messaging.
• Contribute to thought leadership articles, LinkedIn content, and ecosystem materials.
• Strengthen the organization’s voice in industry conversations through structured narratives.
• Digital Content & SEO Optimization: ensure content is discoverable and engaging on web platforms and campaigns.
• Social Media & Newsletter Content Leadership: develop structured social narratives and lead newsletter content.
• Cross-Functional Content Coordination: coordinate with regional teams and external agencies for timely delivery.

Skills

Content strategy

Editorial governance

Thought leadership

Demand generation content

Campaign content

Sales enablement content

Digital content & SEO

Social media content

Cross-functional collaboration

Leadership

Job description

Job Description:

About Us

Network International is the largest Financial Technology company in Middle East and Africa. Payments is our core business where we provide services in more than 50 countries – UAE, Jordan, South Africa, Egypt are some of our key markets. Apart from payments, we provide services on Data and Insights, Lending, Insurance, Risk Solutions, etc. Our core customers are businesses at every scale and segment, though recently we are growing in direct to consumer card segment as well.

Our EVP's

At Network International, we always stay ahead. . In the fast-paced world of financial services, we thrive on innovation, agility, and purposeful collaboration. We invest first in our people, empowering you to make bold decisions, learn fast, and grow your expertise alongside industry leaders. Here, solving complex problems means more than using cutting‑edge technology; it’s about creating meaningful value for our customers, together. We foster a culture where trust, accountability, and achievement go hand in hand—because success isn’t just a goal; it’s how we work, every day, as one team.

Job Description

Responsible for creating, editing, and publishing content for internal (marketing related) and external communication: ex: our website, blog, social media, events, product collaterals, corporate decks, newsletters, and other marketing materials. You will work closely with our marketing team to understand target audience, brand voice, and goals, and craft content that attracts, educates, and converts prospects and entrenches customers. You will also conduct research on relevant topics, trends, and ensure that all content is optimized for SEO and user experience.

Lead development of strategic content that supports demand generation, thought leadership positioning, ecosystem credibility, and commercial enablement across acquiring and processing portfolios.

Own flagship publications including for example State of Pay, whitepapers, executive POVs, and vertical insight narratives.

Responsibilities

• Content Strategy & Editorial Governance
• Develop and implement a structured regional content strategy aligned with acquiring and processing business priorities, ensuring consistent support for pipeline generation, brand positioning, and ecosystem engagement across priority markets.
• Define and manage the regional editorial calendar across thought leadership, campaign content, lifecycle communications, and executive positioning initiatives.
• Ensure alignment between regional content priorities and Group marketing strategy, shared services delivery plans, and commercial objectives.
• Thought Leadership & Industry Narrative Development
• Lead the development and delivery of strategic thought leadership content that positions the organization as a leading digital payments enabler across acquiring and processing ecosystems.
• Own the development and regional adaptation of flagship publications, including the State of Pay report, vertical insight papers, innovation narratives, adoption trend reports, and regulatory commentary summaries.
• Support the creation of industry-facing content that strengthens credibility with banks, merchants, fintech partners, platforms, regulators, and ecosystem stakeholders.
• Demand Generation & Campaign Content Development
• Develop campaign-aligned content supporting demand generation initiatives across acquiring and processing portfolios, including solution explainers, landing page messaging, product narratives, and partner-facing communications.
• Collaborate with regional marketing leads to ensure campaign messaging reflects local market priorities and customer needs.
• Support pipeline acceleration through structured content designed to improve engagement across enterprise, SME, and partner audiences.
• Customer Success Stories & Reference Case Development
• Lead the identification, development, and publication of regional customer success stories, merchant case studies, and partner reference materials that support solution positioning and sales enablement efforts.
• Collaborate with regional commercial teams to capture implementation outcomes and translate them into structured narrative assets for external and internal use.
• Support the scaling of regional success stories into global thought leadership and ecosystem positioning initiatives.
• Sales Enablement Content Development
• Work closely with the Product Marketing function to develop structured sales enablement materials, including pitch decks, solution narratives, vertical messaging toolkits, and objection-handling frameworks that support commercial engagement across acquiring and processing portfolios.
• Executive Positioning & Strategic Communications Support
• Support Corporate Communication function where relevant to in the development of leadership narratives, speaking materials, conference messaging frameworks, and industry commentary aligned with strategic positioning priorities.
• Contribute to the preparation of executive thought leadership articles, LinkedIn publications, analyst briefing content, and ecosystem engagement materials.
• Strengthen the organization’s voice in industry conversations through structured narrative development across priority themes.
• Digital Content & SEO Optimization
• Ensure all digital content assets are optimized for search visibility, discoverability, and engagement across web platforms and campaign landing environments.
• Social Media & Newsletter Content Leadership
• Support the development of structured social media narratives aligned with thought leadership themes, campaign priorities, and ecosystem engagement initiatives.
• Lead the development and execution of customer and partner newsletter content supporting awareness, adoption, and engagement across acquiring and processing solutions.
• Ensure consistency of tone, positioning, and messaging across social and owned communication channels.
• Cross-Functional Content Coordination
• Collaborate closely with regional marketing leads, product marketing teams, design functions, and shared services teams to ensure timely delivery of content supporting go-to-market initiatives.
• Manage relationships with external content agencies where required to support regional delivery priorities.
• Maintain visibility of content delivery progress and alignment with agreed KPIs across stakeholder groups.

Network International is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds, nationalities, and experience levels. We are committed to creating an inclusive workplace where innovation, diversity, and performance thrive.

Requirements: