Marketing & Communications Manager

Coface

Dubai

On-site

AED 300,000 - 400,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Competitive base salary

Performance-based bonus

Comprehensive benefits package including health insurance

Job summary

Coface is searching for an experienced Marketing Manager to drive its marketing department's strategic initiatives in Dubai. You will be responsible for product governance and ensuring alignment with the company's brand communication strategies.

As part of the role, you will manage marketing budgets, lead generation plans, and collaborate with sales teams to enhance client relationships. A degree in marketing and significant experience in the field are essential.

Qualifications

At least 10 years of experience with a minimum of 5 years in sales or marketing.
Previous experience in credit insurance is a plus.
Experience in a multicultural/international environment highly desirable.

Responsibilities

Responsible for ensuring that the Coface brand reaches the required target market.
Manage and develop marketing strategies and lead generation activities.
Engage with sales as the product expert and support client relationships.

Skills

Strategic marketing

Project management

Digital communication

Market research

Education

Degree in marketing/business administration

Tools

SEO tools

CRM software

Job description

DESCRIPTION

The key role of the marketing department is to support the commercial strategy. Therefore the Marketing Manager will be responsible for ensuring that the Coface brand reaches the required target market via a number of activities as mentioned below.

MISSION

Responsible for the product offering and for supporting sales and client relationship with the structuring of tools in his/her geographical area (country / region).

Accountable for:

Product governance
Compliance with marketing charter
Marketing budgets planning of resources staffing
Group projects implementation
Project management
Wide marketing experience ability to collaborate with Sales
Compliance with Group communication strategy and roll out of the Com priorities and transversal projects
Accountability on the group graphic charter
Alignment in terms of content and tone of voice branding

MAIN RESPONSIBILITIES

This is not exhaustive: you may be required to carry out additional responsibilities as reasonably requested by your manager.

MARKETING SCOPE

Strategy and Budget

Ensure provision of the marketing deliverables in the country or region in close coordination with Regional Group Marketing and Strategy Department.
Supervise product and service offering in his/her geographical area implementing the innovations of the Region and Group tracking performance and ensuring the relevance and completeness of the range of offers in the various segment including EasyLiner.
Manage the definition & implementation of local regional lead generation plans & projects. For all Business Linee: TCI BI & DC
Manage develop and implement internal and external marketing strategies plans campaigns and projects.
Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.
Enhance the marketing budget spend effectively and to achieve the marketing objectives.
Monitor review and report on all marketing activity and results.

Product

Maintain expertise over the entire range of products and product libraries
Marketing documents (brochures slides videos Q&A)
To establish all aspects of product development i.e. creating awareness internally & externally training management campaigning & launches maintenance design & governance. Clausebook validations.
Product enhancements and creation - all aspects concerning the development of a product
Clausebook to be followed and managed according to the specified Process update as per by group.
Local / legal adaptations
Launching of new products (Initiate local product development & Join Group product research initiatives)
Understand product mix and positioning strategies
Master TCI policy wording (or own the ability to learn fast)
Write (arguments Q&A brochures)
Engage with sales as the product expert

Client Interfaces

Scope CofaNet CofaMove CofaServe Dashboard Customer portal ICON URBA (when available)

Work on new releases: translation test training communication & operational launch
Produce / translate and load content on Customer portal
Report bugs & suggestions
UX & UI (User Experience & User Interface) background (could be constituted internally)
Minimum IT literacy
Engage with users promote Cofaces USP animate a community
Understand project mode and show a sense of commitment

Quality management and client research

Dolby & Stereo (management of samples incentivation analysis of results action planning)
Ad hoc complementary research (e.g. Echo)
Quality work streams
Customer journey (animation KPI)
Testimonial & support complaint management (NB: a regulatory obligation)
Process literacy (for quality improvement customer journey and complaint management)
Minimum understanding of client research (quantity / quality).

Support to distribution

Provide training material and/or train (sales brokers agents partners)
Support sales animation (Hunting days brokers events)
Support partnership development (white labels EasyLiner tailoring)
Procure print (brochures stationary gifts)

Competitors intelligence marketing plan

Calculate market shares and conduct market research to identify market requirements for existing and future products as well as current market conditions and competitor information.
Update Competitors Overview
Follow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy.
Market segmentation and leads generation in collaboration with the Commercial department.
Contribute to Groups competitors watch
Marketing plan (align with Group Marketing local management and plan actions) follow-up

Design & Material

Management of the compilation layout design and distribution of internal and external communication and newsletters
Coordination of the production of print and promotional items for marketing purposes from concept and brief through to the delivery of finished material
Management and co-ordination of content on the company web site
Produce marketing material to support all distribution networks (direct sales agents brokers and partners). This typically includes procedures tutorials sales pitches Q&A training broker on-boarding packs branded material etc.
Manage commercial lead generation using the methodology and the tools provided by Group marketing (database campaigns lead scoring KPI).

Lead Generation & Demand Creation

Deploy Group lead generation campaigns ensuring strong local adaptation and execution
Design and roll out local lead generation initiatives targeting priority prospect segments
Execute lead generation-driven events (owned or third-party) with a clear focus on data capture prospect engagement and pipeline creation (e.g. networking activation stands appointment setting)
Ensure end-to-end lead management: tracking nurturing qualification and handover to commercial teams
Monitor and report on lead generation performance including conversion metrics and contribution to pipeline.

COMMUNICATION SCOPE

Digital communication

Scope Website and Social media.

Creating assets for social media Video editing & production
To ensure that there are daily posts on all our social media platforms and to increase followers according to group targets
Managing and update local Coface websites and including country and sector risks data
SEO SEA (Search Engine Optimisation/Advertising)
KPI and data analytics
Ensure of group rules for digital topics
Develop online internal communication
Listening tools - management & trainings

Communication Content factory

Produce local newsletters : sourcing of topics coordinate interviews write articles
Outsourcing asset creation (e.g. videos infographics etc.) and ensuring a successful project
Content production of digital channels (Business Macro eco. and soft topics

Advertising & PR

Coordinate information from media reps for media / PR purposes
Sourcing advertising rates and booking advertising space for print and online media if required
Liaison with media and advertising personnel
Building and maintaining an excellent working relationship with suppliers brokers and the client community

Internal communication

To create a communication outline and ensure that all communication is managed in professional manner to support the HR internal communication strategy
Roll out an internal communication plan aligned with Group Com Strategy
Deploy the messaging of the global group projects: My Voice new Comers policy employer brand compliance
Feed the Group internal Newsletter
Build and deploy the Regional CEO/country managers communication
Manage the local Intranet ensure the updates
Support HR communication
My Voice & Power the Core - To be directly involved in the committee assist in decision making be part of the focus groups and to communicate internally to ensure that the relevant changes are made.
Product & Compliance & IT - To put together a relevant calendar campaign that indicates the products and projects that are to be communicated and followed to support the external communication

Events

To increase the number of enquiries from our marketing and event activities by the end of the year and to ensure that key events are assessed for ROI.
To support the business with events to sustain clients and strengthen broker relationships.
Conceptualize implement and run internal and external events
Building partnerships and sponsored events
Training sessions - presentation / communication and obtaining CPD points.

LOCAL SPECIFITIES

Project Management & Initiatives

Application of processes methods skills knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.
Design manage and deliver organisational projects as required
Monitor Project Progress and Set Deadlines
Ensure Stakeholder Satisfaction.
Evaluate Project Performance.

Other

HR and Compliance Assistance
Training & Development
Group and regional Assistance / Projects
BCP / Premises project

TECHNICAL AND/OR PRACTICAL

Marketing

Understand product mix and positioning strategies
Master TCI policy wording (or own the ability to learn fast)
Write (arguments Q&A brochures)
Engage with sales as the product expert
User Experience & User Interface background (could be constituted internally)
Minimum IT literacy
Engage with users promote Cofaces USP animate a community
Understand project mode and show a sense of commitment
Process literacy (for quality improvement customer journey and complaint management)
Minimum understanding of client research (quantity / quality). (Some qualitative surveying skills would be great but not essential)
Capacity to engage with Sales promoters skills
Efficient doer skills on different levels (events procurement project management)
Fast adaptor (listening to needs and adapting swiftly)
Thoughtful profile to listen watch think out of the box
Capacity to develop analyses and feedback with syntheses
Business understanding strategist

Communication

Strong Editorial skills
Media relations strong experience and background
Relationship skills
Scope Websites and Social media
Technical and editorial skills
Search Engine Optimization / Advertising
Very comfortable with different CMS tools
Social media expertise
Strong editorial skills at ease with Video editing and new video production tools
Strong understanding of our sector
Internal communication expertise
Editorial skills
Relationship skills and curiosity openness
Event manager expertise
Brand Knowledge