Marketing Executive

Caliberly; Dubai; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Exposure to regional and international

Collaborative and professional work环境

Job summary

Caliberly is seeking a Marketing Executive to drive brand positioning, lead generation, and digital engagement within the outsourcing and workforce solutions sector. The role focuses on executing marketing campaigns, enhancing online presence, and supporting business growth objectives.

The ideal candidate will bring a relevant degree and 2–5 years of B2B marketing experience, with strong digital skills, content creation, and data-driven decision making.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field.
• 2–5 years of marketing experience in B2B or service industries.
• Experience in outsourcing, staffing, or HR services is a plus.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Support lead generation initiatives aligned with sales objectives.
• Coordinate promotional activities, events, and corporate communications.
• Assist in launching new service offerings and market expansions.
• Monitor SEO, paid ads, and online marketing performance metrics.
• Collaborate with sales teams to align marketing and revenue strategies.

Skills

Digital marketing

Content creation

Social media

Campaign management

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the job Marketing Executive

Job Title -Marketing Executive

About the Role

We are looking for a creative and performance-driven Marketing Executive to support brand positioning, lead generation, and digital engagement initiatives within the outsourcing and workforce solutions sector. The role focuses on executing marketing campaigns, enhancing online presence, and supporting business growth objectives.

Key Responsibilities

• Marketing Campaign Execution
  • Plan and execute marketing campaigns across digital and offline channels.
  • Support lead generation initiatives aligned with sales objectives.
  • Coordinate promotional activities, events, and corporate communications.
  • Assist in launching new service offerings and market expansions.
• Digital Marketing & Content Management
  • Manage social media platforms and digital engagement strategies.
  • Create and publish marketing content including posts, blogs, newsletters, and case studies.
  • Support website updates and ensure content alignment with brand messaging.
  • Monitor SEO, paid ads, and online marketing performance metrics.
• Branding & Communication
  • Ensure consistent brand identity across all marketing materials.
  • Develop brochures, presentations, and marketing collateral.
  • Coordinate with internal teams to gather content and success stories.
  • Support public relations and corporate communication initiatives.
• Market Research & Analysis
  • Conduct competitor analysis and industry research.
  • Track campaign performance and prepare marketing reports.
  • Analyze customer insights and engagement trends.
  • Provide recommendations to improve campaign effectiveness.
• Collaboration & Reporting
  • Work closely with sales teams to align marketing and revenue strategies.
  • Support CRM campaigns and email marketing initiatives.
  • Maintain marketing budgets and track ROI.
  • Provide regular updates to management on campaign performance.

Qualifications & Experience

• Bachelors degree in Marketing, Business Administration, or related field.
• 2-5 years of experience in marketing, preferably in B2B or service industries.
• Experience in outsourcing, staffing, or HR services is an advantage.

Key Skills & Competencies

• Strong digital marketing knowledge
• Content creation and copywriting skills
• Social media and campaign management expertise
• Analytical mindset with data interpretation ability
• Creativity and attention to detail
• Strong communication and coordination skills

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work in a dynamic and growing industry
• Exposure to regional and international markets
• Collaborative and professional work environment