Marketing Executive - Fashion and Retail Brands

Apparel Group; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Apparel Group, a leading fashion and retail brand operator in Dubai, seeks a Marketing Executive to support strategy development and execution for assigned brands. The role involves coordinating campaigns across online and offline channels, managing promotions and enhancing brand visibility to drive customer engagement and store traffic.

The ideal candidate has at least 3 years in marketing, with preference for fashion/retail experience.

Qualifications

• Bachelor's degree in Marketing or a related field.
• At least 3 years of experience in marketing or related roles.
• Fashion or retail experience is preferred.

Responsibilities

• Support the development and implementation of short-term and long-term marketing plans.
• Coordinate integrated marketing campaigns across online and offline channels.
• Liaise with agencies and partners to deliver campaigns on time.
• Support CRM activities and customer engagement initiatives.
• Assist with events, promotions and brand launches.

Skills

Marketing strategy

Campaign planning

CRM activities

Digital marketing

Education

Bachelor's degree in Marketing or related

Job description

Marketing Executive - Fashion and Retail Brands Job Snapshot - Role: Marketing Executive - Location: Dubai, United Arab Emirates - Industry: Apparel and Fashion - Function: Marketing - Experience: 3 years in marketing or related roles; fashion or retail experience preferred - Job Type: Full Time - Work Arrangement: On-site

Position Overview

Apparel Group is seeking a Marketing Executive to support the development and implementation of short-term and long-term marketing strategies for assigned brands in Dubai, United Arab Emirates. The position involves coordinating marketing campaigns, managing promotional activities, supporting brand visibility and contributing to initiatives that drive customer engagement and retail store traffic. The role requires close collaboration with internal marketing teams, creative agencies, digital specialists, suppliers and external partners. The Marketing Executive will assist with online and offline campaigns, marketing events, CRM activities, influencer partnerships and retail promotions while supporting brand management, budget coordination and business development objectives.

Job Details

Country: United Arab Emirates City: Dubai Industry: Apparel and Fashion Function: Marketing Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

Key Responsibilities

Marketing Strategy and Campaign Execution

• Support the development and implementation of short-term and long-term marketing plans for assigned retail brands.
• Assist in planning and executing integrated marketing campaigns across online and offline channels.
• Coordinate with creative and marketing agencies to ensure campaign materials are developed and delivered within agreed timelines.
• Monitor campaign progress and provide regular updates to internal teams and relevant stakeholders.
• Work with agencies to prepare and maintain marketing calendars aligned with product launches and promotional schedules.
• Develop and update marketing reports, presentations, campaign calendars and content plans.
• Communicate regional marketing assets, launch schedules and campaign plans to relevant stakeholders.
• Support brand management, budget coordination and business development activities in line with marketing priorities.

Retail Marketing and Customer Engagement

• Coordinate with internal and external teams to implement in-mall and in-store marketing campaigns.
• Support promotional initiatives designed to increase customer visits and traffic to retail stores.
• Work with retail stakeholders to align marketing activities with store-level promotional requirements.
• Coordinate the distribution of campaign assets and promotional information across relevant markets.
• Support the development and execution of customer relationship management (CRM) activities.
• Take ownership of CRM processes and approaches to support customer communication and engagement.
• Assist with marketing initiatives that strengthen brand awareness and customer relationships.

Digital Marketing and Content Coordination

• Support e-commerce marketing plans, public relations activities and digital campaigns in coordination with the digital marketing team.
• Oversee the development of engaging marketing content for social media, email communications and digital advertising platforms.
• Coordinate content requirements with agencies, internal teams and other marketing resources.
• Identify relevant social media influencers and bloggers in accordance with the brand 's social media strategy.
• Work with social media resources to coordinate influencer-related promotional activities.
• Ensure that digital content and promotional materials support the marketing objectives of assigned brands.

Marketing Events and Promotional Activities

• Assist in organizing marketing events from initial concept development through execution.
• Coordinate event logistics, venue arrangements, setup requirements and promotional materials.
• Liaise with suppliers, attendees and relevant stakeholders to support event preparation and delivery.
• Work with external partners and internal teams to ensure marketing activities are implemented according to planned schedules.
• Support brand launches, retail promotions and other marketing initiatives requiring coordination at external venues.
• Travel to external event locations as required, with possible travel to other countries depending on business needs.

Influencer Relations and Strategic Partnerships

• Identify opportunities to collaborate with influencers, bloggers, artists and relevant industry stakeholders.
• Develop and maintain relationships with external partners who can contribute to brand visibility and credibility.
• Coordinate partnership activities in line with approved marketing and social media strategies.
• Work with relevant marketing resources to align influencer and partnership activities with brand campaigns.
• Support the execution of collaborative promotional initiatives that strengthen brand awareness.

Market Research and Marketing Reporting

• Conduct market research to understand consumer preferences, market conditions and competitor activities.
• Review competitor information and relevant industry developments to support marketing planning.
• Compile research findings and provide insights that contribute to marketing strategy discussions.
• Prepare campaign reports, marketing presentations and supporting documentation for internal review.
• Maintain accurate marketing calendars and content schedules to support campaign coordination.
• Assist with additional marketing projects and assignments as requested by the marketing team.

Qualifications and Experience

• Bachelor 's degree in Marketing, Business Administration or equivalent professional experience.
• At least 3 years of experience in marketing or a related role.
• Previous experience in the fashion or retail industry is preferred.
• Strong organizational skills with the ability to coordinate multiple projects simultaneously.
• Creative thinking and attention to detail when developing and coordinating marketing activities.
• Ability to work independently while collaborating effectively with internal teams and external partners.
• Capacity to manage changing priorities and work efficiently in a fast-paced environment.

Professional Skills and Capabilities

Marketing and Brand Coordination

• Understanding of marketing campaign planning, brand communication and promotional activities.
• Ability to coordinate online and offline campaigns across different marketing channels.
• Familiarity with retail marketing initiatives, customer engagement and brand awareness activities.
• Ability to prepare marketing calendars, presentations, reports and content plans.

Digital and Social Media Marketing

• Understanding of social media marketing, email campaigns and digital advertising content.
• Ability to coordinate with digital marketing teams and creative agencies.
• Awareness of influencer marketing and external brand partnership activities.
• Familiarity with CRM processes and customer communication initiatives.

Project Management and Communication

• Strong coordination skills for managing campaign timelines, marketing events and promotional requirements.
• Ability to communicate effectively with agencies, suppliers, internal departments and other stakeholders.
• Good organizational skills and the ability to manage several assignments concurrently.
• Attention to detail when reviewing marketing materials, schedules and project requirements.
• Ability to work collaboratively while taking responsibility for assigned marketing activities.

Creative and Analytical Thinking

• Creative approach to marketing concepts, promotional content and brand engagement.
• Ability to gather and interpret market research and competitor information.
• Understanding of how marketing activities contribute to brand visibility and retail customer traffic.
• Adaptability when supporting new campaigns, launches and changing business priorities.

Role Contribution

The Marketing Executive will support Apparel Group 's brand marketing activities by coordinating campaigns, promotional events, digital content and customer engagement initiatives across assigned brands. The position contributes to effective marketing execution through timely coordination with agencies, retail teams and external partners. By maintaining campaign schedules, supporting CRM activities and monitoring market developments, the role helps strengthen brand visibility and supports marketing initiatives intended to attract customers to retail stores. The successful candidate will bring strong organizational ability, creativity and a collaborative approach to managing marketing activities in a dynamic fashion and retail environment.