Senior Digital Marketing Manager

Salt; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Salt seeks a bilingual Arabic/English digital marketing professional to lead the development and optimisation of exhibition websites and related digital platforms. You will work with Marketing and Creative teams to craft compelling bilingual content, landing pages and campaigns, ensuring a consistent user experience for Arabic and English audiences.

With 5+ years in digital marketing, analytics or related roles, you will drive visitor acquisition, registrations and conversions across multiple

Qualifications

• > Proven experience managing exhibition/event websites and digital campaigns.
• "> Fluent in Arabic and English with excellent written and verbal communication skills.
• "> 5+ years in digital marketing, analytics or related roles.
• "> Strong understanding of B2B exhibition marketing, audience acquisition and ROI.
• "> Experience with bilingual content management for Arabic/English websites.

Responsibilities

• Lead development, management and optimisation of exhibition websites.
• Collaborate with Marketing and Creative to develop digital content, landing pages and campaigns.
• Ensure bilingual content delivers consistent, high-quality UX in Arabic and English.
• Monitor website performance, traffic, user behaviour and conversions.
• Coordinate with internal teams and external agencies as needed.

Skills

Bilingual Arabic/English

Data analytics

Digital marketing leadership

SEO/SEM/GA4 proficiency

Content strategy & UX

Project & stakeholder management

ROI-focused

Tools

Google Analytics/GA4

SEO tools

CMS platforms

Marketing automation

Job description

Exhibition Websites, Content & Digital Platforms

• Lead the development, management and continuous optimisation of individual exhibition websites.
• Assist in the content management and development of creative concepts for exhibition websites in both English and Arabic.
• Ensure website content is accurate, engaging, culturally relevant and aligned with each exhibition's brand and target audience.
• Work closely with the Marketing and Creative teams to develop compelling digital content, landing pages, campaigns and calls-to-action.
• Ensure Arabic and English content provides a consistent and high-quality user experience.
• Monitor website performance, traffic sources, user behaviour and conversion rates.
• Work with internal teams and external web development/creative agencies where required.

Candidate Requirements

• Mandatory: Previous experience working directly for an exhibition organiser, exhibition company or major events organiser.
• Fluent in Arabic and English, with excellent written and verbal communication skills in both languages.
• Proven experience managing and developing digital marketing activities for exhibitions, events or B2B brands.
• Typically 5+ years' experience in digital marketing, digital analytics, performance marketing or a related role.
• Strong understanding of B2B exhibition marketing and audience acquisition.
• Proven experience managing exhibition/event websites and digital campaigns.
• Strong knowledge of SEO, SEM, Google Analytics/GA4, social media, email marketing and digital performance reporting.
• Experience in English and Arabic website content management, including adapting content and creative concepts for both audiences.
• Strong understanding of digital content, creative concepts and user experience across bilingual websites.
• Experience working with website CMS platforms, marketing automation and digital analytics tools.
• Strong data analysis skills with the ability to translate data into actionable marketing strategies.
• Experience managing multiple exhibition brands, campaigns or show portfolios simultaneously.
• Strong understanding of visitor acquisition, registration journeys and conversion optimisation.
• Excellent communication, project management and stakeholder management skills.
• Commercially minded with a strong focus on measurable results and ROI.
• The ideal candidate will be a bilingual Arabic/English digital marketing professional with direct experience working for an exhibition organiser. They should understand the unique digital marketing requirements of exhibitions, including visitor acquisition, registration, website traffic, exhibitor engagement and campaign conversion, while also being capable of managing and developing content across Arabic and English digital platforms.