Marketing Director

The Global Search Company; United Arab Emirates; On-site; AED 400,000 - 800,000; Full time

Job summary

The Global Search Company is partnering with an ambitious FMCG group to appoint an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets in the UAE and beyond.

The role demands a commercially focused leader with strong FMCG and manufacturing experience, driving brand growth, consumer engagement and market expansion in a fast-paced environment.

Qualifications

• Proven experience in a senior marketing leadership role within FMCG.
• Strong understanding of manufacturing-led businesses and operational environments.
• Experience developing and managing brands across multiple markets.
• Exposure to Middle Eastern markets would be highly advantageous.
• Strong background across brand management, trade marketing, category and consumer insight.

Responsibilities

• Develop and execute the company’s overall marketing and brand strategy.
• Lead brand positioning, category management and consumer marketing initiatives.
• Drive innovation pipelines and support new product development in partnership with manufacturing and commercial teams.
• Build strong go-to-market strategies across retail, wholesale and distributor channels.
• Analyse market trends, customer insights and competitor activity to identify growth opportunities.
• Lead trade marketing, digital marketing and activation campaigns to strengthen brand visibility and commercial performance.
• Work closely with Sales, Supply Chain, Operations and Manufacturing teams to ensure alignment across the business.
• Manage agency relationships, media planning and marketing budgets.
• Develop and mentor a high-performing marketing team.
• Monitor campaign effectiveness, ROI and overall brand performance.

Skills

Senior marketing leadership

FMCG expertise

Brand management

Trade marketing

Category management

Consumer insights

Strategic thinking

Stakeholder management

Leadership ability

Job description

We are partnering with a growing FMCG organisation looking to appoint an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets.

This is a senior leadership opportunity for a commercially focused marketing professional with strong FMCG and manufacturing experience, ideally combined with exposure to Middle Eastern markets and consumers.

The successful candidate will play a key role in driving brand growth, innovation, consumer engagement and market expansion across a fast-paced and evolving business environment.

Key Responsibilities

• Develop and execute the company’s overall marketing and brand strategy


• Lead brand positioning, category management and consumer marketing initiatives


• Drive innovation pipelines and support new product development in partnership with manufacturing and commercial teams


• Build strong go-to-market strategies across retail, wholesale and distributor channels


• Analyse market trends, customer insights and competitor activity to identify growth opportunities


• Lead trade marketing, digital marketing and activation campaigns to strengthen brand visibility and commercial performance


• Work closely with Sales, Supply Chain, Operations and Manufacturing teams to ensure alignment across the business


• Manage agency relationships, media planning and marketing budgets


• Develop and mentor a high-performing marketing team


• Monitor campaign effectiveness, ROI and overall brand performance

Candidate Profile

• Proven experience in a senior marketing leadership role within FMCG


• Strong understanding of manufacturing-led businesses and operational environments


• Experience developing and managing brands across multiple markets


• Exposure to Middle Eastern markets would be highly advantageous


• Strong background across brand management, trade marketing, category and consumer insight


• Commercially driven with strong strategic and analytical capability


• Experience working closely with sales and distribution functions


• Strong leadership, communication and stakeholder management skills


• Able to operate effectively within a fast-paced and evolving organisation