Marketing Manager – Brand Strategy

Salt Digital Recruitment; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

Salt is seeking a Marketing Manager - Brand Strategy to lead brand planning across a diverse portfolio within the GCC. The role shapes a group-wide marketing playbook, aligning audiences, positioning, and commercial objectives across units.

You will serve as a strategic connector between group leadership and business units, ensuring brand coherence while allowing each unit to speak to its market with impact.

Qualifications

• Proven experience in brand marketing across multiple units or a holding group.
• Strong strategic thinking with ability to execute hands-on when needed.
• Experience managing budgets, agencies, and cross-brand campaigns.

Responsibilities

• Develop brand marketing strategies and annual plans for portfolio companies.
• Maintain brand coherence at group level while tailoring messaging per unit.
• Collaborate with group leadership and portfolio teams on goals and priorities.
• Oversee budgets, agencies, and campaign performance across brands.
• Bridge group vision with business-unit execution and timing.
• Monitor brand health and report campaign effectiveness across the portfolio.
• Identify opportunities for shared marketing efficiencies and best practices.

Skills

Brand marketing

Strategic thinking

Stakeholder management

Budget management

Agency management

Campaign delivery

Job description

About the Role

Our client, a multi-portfolio holding company operating across the GCC, is looking to hire a Marketing Manager - Brand Strategy to own brand marketing planning across a diverse group of businesses. This is a rare opportunity to shape brand direction at a group level going beyond executing campaigns for a single entity to build a marketing playbook that spans multiple portfolio companies, each with distinct audiences, positioning, and commercial objectives. The successful candidate will act as a strategic connector between group leadership and individual business units, ensuring brand coherence while allowing space for each business to speak to its own market.

Key Responsibilities

• Develop brand marketing strategies and annual marketing plans across portfolio companies
• Ensure brand consistency at the group level while tailoring positioning and messaging per business unit
• Partner closely with group leadership and portfolio company teams to align on marketing goals and priorities
• Manage marketing budgets, external agencies, and campaign performance across multiple brands
• Act as the strategic link between group vision and business-unit execution
• Monitor and report on brand health and campaign effectiveness across the portfolio
• Identify opportunities for shared marketing efficiencies and best-practice sharing across business units

What We're Looking For

• Proven experience in brand marketing, ideally gained across multiple business units, a group structure, or a holding company environment
• Strong strategic thinking combined with the ability to execute hands-on when needed
• Solid GCC market experience, with an understanding of regional consumer and business dynamics
• Comfortable operating in a fast-paced, multi-stakeholder environment with competing priorities
• Strong stakeholder management skills, able to influence and align senior leadership and business-unit teams
• Experience managing agencies, budgets, and cross-brand campaign delivery
• Excellent communication and presentation skills

What's on Offer

• A high-visibility, group-level role with genuine influence over brand strategy
• Exposure to a diverse portfolio of businesses and industries
• Opportunity to build and shape a marketing playbook from the ground up

Salt is acting as an Employment Business in relation to this vacancy.