Marketing Director

HYF Medical Center; Dubai; On-site; AED 112,000 - 167,000; Full time

Job summary

HYF Medical Center in Dubai, UAE, seeks an experienced Marketing Director to lead strategy, brand development, patient acquisition, and digital marketing for premium healthcare services including longevity, aesthetics, and executive health programs.

Ideal candidates have 5–8 years in senior marketing roles within healthcare or luxury hospitality, with a proven track record in lead generation, partnerships, and revenue growth for VIP and international patients.

Qualifications

• Strong track record in healthcare, aesthetics, wellness, or premium services.
• Proven lead generation, patient acquisition, brand development, digital marketing, and revenue growth.
• Experience managing marketing teams, budgets, and external partners.
• Experience with VIP and international or premium customers is advantageous.

Responsibilities

• Develop and implement the overall marketing strategy and annual marketing plan.
• Establish marketing objectives, budgets, KPIs, and performance targets.
• Lead and manage the marketing team, agencies, suppliers, and external partners.
• Develop marketing SOPs, processes, and performance standards.
• Monitor market trends, competitors, patient behavior, and industry developments.
• Strengthen HYF Medical Center's brand positioning in Dubai and the UAE.
• Develop a premium and internationally recognized healthcare brand image.
• Ensure consistency of brand messaging across digital and offline channels.
• Develop campaigns for medical, aesthetic, longevity, regenerative medicine, and health management services.
• Protect and enhance the reputation of the medical center.
• Develop strategies to generate qualified patient leads and new business opportunities.
• Drive patient acquisition through digital marketing, social media, content marketing, events, partnerships, referrals, and other channels.
• Develop targeted marketing campaigns for local, international, VIP, and high-value patients.
• Work closely with the Patient Services, Aesthetic Consultation, Membership, and Business Development teams to improve lead conversion.
• Monitor the complete marketing funnel from lead generation consultation treatment repeat visit.
• Lead digital marketing strategy across relevant platforms.
• Manage and optimize social media campaigns and content strategy.
• Oversee Google Ads, Meta Ads, SEO, SEM, website marketing, email marketing, WhatsApp marketing, and other digital channels.
• Develop high-quality healthcare, medical, aesthetic, longevity, and wellness content.
• Monitor digital performance, traffic, leads, conversion rates, and ROI.
• Work with content creators, designers, photographers, videographers, and agencies.
• Develop marketing campaigns for dermatology & aesthetic medicine; Laser Medicine; Injectables and Skin Treatments; Regenerative Medicine; Stem Cell programs; Longevity and Anti-Aging; Preventive Healthcare; Executive Health Check-ups; Men’s & Women’s Health; Premium Membership Programs.
• Ensure all marketing content is professional, accurate, ethical, and compliant with UAE advertising requirements.
• Develop VIP, HNW/UHNW, corporate, and international patient marketing strategies.
• Build premium patient acquisition channels and referral networks.
• Develop partnerships with luxury hotels, clubs, concierge firms, corporate organizations, and international communities.
• Support international patient programs and medical tourism initiatives.
• Develop exclusive campaigns and events for high-value patients.
• Identify and develop strategic marketing and business partnerships.
• Organize healthcare seminars, VIP events, and promotional activities.
• Work with Business Development to identify new revenue opportunities.
• Support development and promotion of premium healthcare memberships.
• Develop marketing strategies for high-value packages and long-term health management programs.
• Improve membership acquisition, conversion, retention, and renewal.
• Establish and monitor marketing KPIs; analyze ROI and performance reports.

Skills

Strategic Marketing

Healthcare Marketing

Medical Aesthetic Marketing

Digital Marketing

Social Media Marketing

Brand Management

Lead Generation

Patient Acquisition

Marketing Campaign Management

SEO/SEM

Google Ads

Meta Ads

Content Marketing

CRM & Marketing Automation

Data Analytics

Partnership Development

Event & VIP Marketing

Customer Acquisition

Retention

Team Leadership

Budget Management

Education

Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Management, or related field

Tools

N/A

Job description

About HYF Medical Center

HYF Medical Center is an international healthcare provider located in Dubai, United Arab Emirates.

We specialize in:Longevity Medicine Precision Health Management Functional Medicine Regenerative Medicine Dermatology & Aesthetic Medicine Men's Health Women's Health

Our mission is to help our members Live Longer, Live Better through personalized, science-based healthcare and preventive medicine.

Marketing Director

HYF Medical Center - Dubai, UAE

Position: Marketing Director

Department: Marketing & Business Development

Location: Jumeirah 1, Dubai, UAE

Employment Type: Full-time

Vacancies: 1 Position

Salary: AED10,000-AED15,000

We are looking for an experienced and results-driven Marketing Director to lead our marketing strategy, brand development, patient acquisition, digital marketing, and business growth initiatives in the UAE market.

The ideal candidate will have strong experience in healthcare, medical aesthetics, luxury healthcare, wellness, hospitality, or premium service industries, with a proven track record in building brands, generating qualified leads, and converting marketing activities into business results.

Key Responsibilities

1. Marketing Strategy & Leadership

Develop and implement the overall marketing strategy and annual marketing plan.

Establish marketing objectives, budgets, KPIs, and performance targets.

Lead and manage the marketing team, agencies, suppliers, and external partners.

Develop marketing SOPs, processes, and performance standards.

Monitor market trends, competitors, patient behavior, and industry developments.

2. Brand Development & Positioning

Strengthen HYF Medical Center's brand positioning in Dubai and the UAE.

Develop a premium and internationally recognized healthcare brand image.

Ensure consistency of brand messaging across digital and offline channels.

Develop campaigns for medical, aesthetic, longevity, regenerative medicine, and health management services.

Protect and enhance the reputation of the medical center.

3. Patient Acquisition & Lead Generation

Develop strategies to generate qualified patient leads and new business opportunities.

Drive patient acquisition through digital marketing, social media, content marketing, events, partnerships, referrals, and other channels.

Develop targeted marketing campaigns for local, international, VIP, and high-value patients.

Work closely with the Patient Services, Aesthetic Consultation, Membership, and Business Development teams to improve lead conversion.

Monitor the complete marketing funnel from lead generation consultation treatment repeat visit.

4. Digital Marketing & Social Media

Lead digital marketing strategy across relevant platforms.

Manage and optimize social media campaigns and content strategy.

Oversee Google Ads, Meta Ads, SEO, SEM, website marketing, email marketing, WhatsApp marketing, and other digital channels.

Develop high-quality healthcare, medical, aesthetic, longevity, and wellness content.

Monitor digital performance, traffic, leads, conversion rates, and ROI.

Work with content creators, designers, photographers, videographers, and agencies.

5. Medical Aesthetic & Healthcare Marketing

Develop marketing campaigns for:

Dermatology & Aesthetic Medicine

Laser Medicine

Injectables and Skin Treatments

Regenerative Medicine

Stem Cell / Regenerative Healthcare Programs

Longevity & Anti-Aging

Preventive Healthcare

Executive Health Check-ups

Men's & Women's Health

Premium Healthcare Membership Programs

Ensure all marketing content is professional, accurate, ethical, and compliant with applicable UAE healthcare advertising requirements.

6. VIP & International Patient Marketing

Develop strategies to attract VIP, HNW/UHNW, corporate, and international patients.

Build premium patient acquisition channels and referral networks.

Develop partnerships with luxury hotels, private clubs, concierge companies, corporate organizations, international communities, and other relevant partners.

Support international patient programs and medical tourism initiatives.

Develop exclusive campaigns and events for high-value patients.

7. Partnerships & Business Development

Identify and develop strategic marketing and business partnerships.

Establish relationships with corporations, hotels, wellness organizations, luxury brands, community groups, and referral partners.

Organize healthcare seminars, VIP events, networking events, health talks, and promotional activities.

Work closely with the Business Development team to identify new revenue opportunities.

8. Membership & High-Value Healthcare Programs

Support the development and promotion of premium healthcare membership programs.

Develop marketing strategies for high-value healthcare packages and long-term health management programs.

Work with the Membership and Patient Services teams to improve membership acquisition, conversion, retention, and renewal.

9. Marketing Analytics & ROI

Establish and monitor marketing KPIs.

Analyze campaign performance, lead quality, acquisition costs, conversion rates, patient revenue, and ROI.

Prepare regular marketing performance reports for senior management.

Continuously optimize marketing budgets and campaigns based on data and commercial performance.

Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Management, or a related field.

Minimum 5-8 years of relevant marketing experience, with at least 3 years in a senior marketing/management position.

Proven experience in healthcare, medical aesthetics, dermatology, wellness, longevity, luxury hospitality, premium services, or related industries is highly preferred.

Previous experience as a Marketing Director, Head of Marketing, Marketing Manager, Healthcare Marketing Manager, or similar senior role.

Strong understanding of the Dubai/UAE market and consumer behavior.

Proven track record in lead generation, patient acquisition, brand development, digital marketing, and revenue growth.

Experience managing marketing teams, agencies, budgets, and external suppliers.

Experience with VIP, HNW/UHNW, international, or premium customers is highly advantageous.

Key Skills

Strategic Marketing.Healthcare Marketing.Medical Aesthetic Marketing.Digital Marketing.Social Media Marketing.Brand Management.Lead Generation.Patient Acquisition.Marketing Campaign Management.SEO / SEM.Google Ads & Meta Ads.Content Marketing.CRM & Marketing Automation.Data Analysis & Marketing ROI.Partnership Development.Event & VIP Marketing.Customer Acquisition & Retention.Team Leadership.Budget Management

Languages

Excellent English – Mandatory Chinese – Highly Preferred

Arabic or Russian – Advantageous

Personal Attributes

We are looking for a candidate who is:

Strategic, commercially minded, and results-oriented.Confident and professional.Creative with strong market awareness.An excellent communicator and presenter.Strong in leadership and team management.Highly organized and analytical.Experienced in working with VIP and international clients.Proactive and capable of working independently.Comfortable working in a fast-paced healthcare environment.Discreet, professional, and highly attentive to brand reputation.Passionate about healthcare, aesthetics, longevity, wellness, and premium patient experience