Marketing Specialist Healthcare

ARMADA PHARMACY DMCC; Dubai; On-site; AED 279,000 - 446,000; Full time

Job summary

ARMADA PHARMACY DMCC is seeking an experienced Marketing Manager to lead and roll out branding programs and digital campaigns in the UAE. You will drive multi-channel initiatives, manage budgets, and align activities with the company strategy to grow market share and improve financial performance.

The role requires a strong background in healthcare marketing, social media, and analytics, with excellent communication skills and a proactive, results-driven mindset. Dubai location preferred.

Qualifications

• Bachelor's or master's degree in marketing, communication, journalism, business, healthcare or equivalent.
• 5+ years marketing experience with strong business acumen.
• Experience in UAE market.
• Dominant market share in at least one healthcare institution.
• Branding and Brand Positioning knowledge.
• Healthcare industry experience.
• Knowledge of health delivery process.
• Strong social media lead generation and corporate branding.
• Experience in paid advertising campaigns.
• Analytical ability across multiple channels.
• Proficiency with MS Office and CRM at intermediate level.
• Structured approach to marketing; ethical standards.
• Experience in new business development and lead qualification.
• Strong communication to influence decision makers.
• Excellent oral, written and presentation skills.
• Strong understanding of social media, SEO, SEM, digital marketing and metrics.
• Up to date with online marketing techniques.
• Knowledge of web analytics (Google Analytics, WebTrends) and Google Adwords.

Responsibilities

• Manage and roll out branding awareness programs per the org standards.
• Lead advertising and media strategy and brand management.
• Develop and execute multi-channel campaigns for new and existing initiatives.
• Coordinate with internal teams to align with business strategy.
• Track performance of marketing activities and ROI.
• Maintain website content reflecting branding strategy.
• Create content, photos, and videos for channels.
• Manage marketing budget and spend.
• Utilize CRM to track opportunities and follow up.

Skills

Marketing strategy

Branding

Digital marketing

Social media

CRM

Market research

Lead generation

Budget management

Communications

Analytics

Education

Bachelor's/master's in marketing/related field

Tools

CRM software

Google Analytics

Google Adwords

MS Office

Job description

Managing amp rolling out branding awareness programs as per the organization standards Advertisement amp Promotion including Media Strategy Brand Management Services Category Marketing Contribute to the development of a successful marketing strategy which directly impacts the positive financial growth of the healthcare facility by coming up with creative ideas and executing them utilizing various marketing channels Managing and coordinating the entire marketing function of the business handling the marketing budget ensuring that all marketing activities are in line with our brand identity tracking and analyzing the performance of the marketing execution Supporting a dynamic marketing team across initiatives ranging from content creation to the development of integrated multi-channel campaigns for new and existing initiatives Collaborate with internal teams to reflect the ongoing business activities and align the marketing efforts with the overall business strategy Work effectively with internal support departments Marketing Sales Professional Services Operations Customer Service Division Manager Healthcare Professionals Internal clients and Management Team in the organization to create and execute marketing plans strategies that drive business outcomes Building proficiencies in all aspects of marketing digital and communications best practices Assisting in creating a marketing plan and supports the execution of deliverables defined in that plan including competitive analysis content development deriving managing social media content calendar launch readiness announcements digital marketing SEO SEM SMM collateral e g online offline brochures flyers advertising events trade-show materials and strategic initiatives Gather organize analyze and interpret sales opportunity information Market mapping through primary amp secondary research Understanding of affiliate process and objectives Responsible for increasing market share through higher penetration and awareness of Armada Hospital Deriving campaigns for reaching out to Community Doctors General practitioners Clinics to generate lead for appointments lab investigations and surgeries Maintain contact amp develop business with existing and potential customers to promote sales Build long-term productive and mutually beneficial relationships with existing and new customers Maintain consistent communication and timely follow-up with customers and prospects and be available and responsive to customer s real-time needs Attend conferences and professional association meetings and promote Armada Healthcare Services and brand Maintain website content and improve the existing website which positively reflects our ongoing business activities by following our branding strategy Create marketing content through photographs and relevant videos editing them and posting them on various channels Design print media following the brand language of the business Identify trends and insights and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Coordinate and manage third-party vendor relationships to achieve high levels of efficiency Fully use Marketing Sales tools and CRM to track and document all interaction with customers and prospects including maintaining accurate contacts adding and updating as needed tracking activity including emails remote and on-site meetings meeting notes and associated documentation including discovery agreements success plans and proposals Maintain accurate and complete data on all opportunities including marketing campaigns sales stage and funnel positions close dates weekly reporting and packages services and price data Measure and report performance of all marketing and advertising campaigns and efforts and assess against goals ROI and KPIs Report periodic status of marketing activities to management Ultimately you will help us build and maintain a strong and consistent brand and generate convertible leads to support our financial goals.

To qualify, you must have:

• A Bachelor s or master degree in marketing, communication, journalism, business, healthcare or any equivalent in marketing and communication.
• Demonstrable comprehensive experience in marketing for at least 5 years, together with strong business acumen and drive for improving the bottom line.
• Experience and knowledge of the UAE market is a must.
• The incumbent should have an increased understanding of the market and competition and should have established a dominant market share in at least one healthcare institution.
• Knowledge of Branding and Brand Positioning.
• Comprehensive working knowledge of Marketing Concepts.
• Experience and understanding of the healthcare Industry.
• Knowledge of health delivery process.
• Solid knowledge of utilizing various social media platforms to generate leads and promote the corporate brand.
• Experience in setting up and optimizing paid advertisement campaigns.
• Have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• A sense of aesthetics and a love for great copy and witty communication.
• Microsoft Office and CRM software ability at intermediate level.
• Shows discipline takes a structured approach to managing marketing; strives to make well-informed decisions related to marketing plans and tactics; maintains high work and ethical standards.
• Demonstrates effectiveness in new business development and lead qualification.
• Skilled communicator with the ability to influence decision makers; understand the importance of regular and effective communication to nurture marketing / sales.
• Excellent oral, written and presentation skills.
• A strong understanding of, and conversant in social media, social media platforms, search engine, digital marketing and metrics.
• Up to speed with current and online marketing techniques and best practices.
• A thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords.

Personal Characteristics:

Appearance, Enthusiasm, Time management, Sense of urgency, Proactive, Initiative, Self-confidence, Assertiveness, Integrity, Adaptability.