Assistant Marketing Manager - Malls

AlFuttaim; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Al‑Futtaim Malls in Dubai is seeking an Assistant Marketing Manager for Malls to drive integrated campaigns across digital, events, PR, and retailer engagement. You will coordinate multiple campaigns, manage relationships with tenants, agencies and government partners, and ensure regulatory compliance.

The role requires strong project coordination, budget control, and stakeholder management within a busy mall environment. Fluency in Arabic and solid English communication are essential.

Qualifications

• Bachelor-level marketing/communications/business credential or equivalent.
• 3–4 years mall/retail/agency marketing experience.
• Strong understanding of integrated marketing campaigns, events, promotions, digital content, social media, and PR.
• Fluency in Arabic and strong English communication.

Responsibilities

• Support the mall's annual marketing strategy and calendar execution.
• Coordinate activities across digital, PR, brand, events, retailer engagement, and activations.
• Collaborate with Al‑Futtaim retail businesses and partner brands on campaigns.
• Build relationships with tenants, agencies, suppliers, government entities, and asset-management teams.
• Manage multiple campaigns and priorities in a fast-moving retail environment.
• Prepare post-campaign reports covering participation, reach, results, and improvements.

Skills

Mall marketing

Retail marketing

Integrated campaigns

Arabic communication

Digital content management

Social media management

Public relations coordination

Event marketing

Campaign management

Retailer engagement

Tenant communications

Government permits

Government partnerships

Agency management

Supplier coordination

Budget management

Invoicing

Campaign reporting

Competitor analysis

Stakeholder management

Content management systems

Microsoft Excel

Microsoft PowerPoint

Marketing administration

Audit compliance

Customer engagement

Education

Degree or diploma in Marketing

Degree in Communications

Degree in Business Administration

Tools

Adobe Creative Suite

CMS systems

Job description

Job Snapshot

Assistant Marketing Manager - Malls

Location: Dubai, United Arab Emirates

Industry: Commercial Real Estate

Function: Marketing Management

Experience: 3–4 years of mall, retail, or agency marketing experience

Job Type: Full-time

Overview

Assistant Marketing Manager – Malls in Dubai, United Arab Emirates is a Commercial Real Estate marketing opportunity focused on executing integrated campaigns for a major shopping mall portfolio. Al‑Futtaim is hiring an Arabic‑speaking marketing professional to manage digital content, retailer engagement, public relations, events, social media, government partnerships, and revenue‑driven activations. The role requires strong project coordination, stakeholder management, budget control, and communication skills. The successful candidate will work across several marketing channels while building productive relationships with retailers, agencies, suppliers, government entities, and internal asset‑management teams.

Key Responsibilities

• Support the execution of the mall's annual marketing strategy and integrated campaign calendar.
• Coordinate marketing activities across digital, public relations, brand, events, retailer engagement, and revenue‑generating activations.
• Work with Al‑Futtaim retail businesses and partner brands to develop collaborative campaigns.
• Build and maintain productive relationships with tenants, agencies, suppliers, private‑sector partners, and government entities.
• Manage several campaigns and operational priorities simultaneously within a fast‑moving retail environment.
• Respond to event enquiries and coordinate appropriate below‑the‑line and above‑the‑line marketing exposure.
• Apply for government permits required for campaigns, events, installations, and promotional activities.
• Ensure campaign files, event reports, approvals, quotations, and administrative records meet audit requirements.
• Upload, review, and maintain accurate website content.
• Collect current tenant information, promotions, imagery, offers, and announcements for digital channels.
• Ensure retailer content is updated consistently across approved mall platforms.
• Lead routine marketing communication with mall tenants and retail partners.
• Coordinate annual campaigns, promotions, and events involving participating retailers.
• Prepare and distribute tenant newsletters, campaign updates, schedules, and participation requirements.
• Manage assigned marketing campaigns from initial concept and planning through execution and evaluation.
• Support the Events Manager with on‑site implementation during mall campaigns and public activities.
• Coordinate campaign timelines, suppliers, approvals, branding, production, and internal stakeholders.
• Prepare post‑campaign reports covering participation, reach, execution, results, and improvement opportunities.
• Work with the public relations agency on retailer announcements, campaign messages, and mall‑related communications.
• Review tenant‑provided content before publication on mall digital platforms.
• Support the Digital Manager in planning and executing social media initiatives.
• Manage approved social media channels and ensure content is published accurately and professionally.
• Monitor social engagement and coordinate responses or escalation where required.
• Ensure completed projects are invoiced correctly and submitted to the Marketing Administrator on time.
• Track campaign expenditure and maintain accurate supporting documentation.
• Manage assigned campaign budgets and identify opportunities to reduce costs without lowering execution quality.
• Assist with specialty‑leasing forms and approvals connected to marketing events and activations.
• Conduct monthly competitor reviews covering campaigns, events, customer services, digital activity, and international mall‑marketing practices.
• Present relevant competitor findings and recommend practical improvements.
• Coordinate campaigns and public initiatives delivered in partnership with government organisations.
• Maintain communication with internal asset, leasing, operations, security, customer service, and finance departments.
• Ensure marketing activities comply with mall policies, brand guidelines, safety requirements, and approval procedures.
• Support commercial initiatives designed to increase footfall, tenant participation, customer engagement, and mall revenue.

Ideal Profile

• Degree or diploma in Marketing, Communications, Business Administration, or a related discipline.
• Between 3 and 4 years of marketing experience within shopping malls, retail businesses, agencies, or consumer‑facing environments.
• Previous mall marketing or retailer marketing experience is preferred.
• Strong understanding of integrated marketing campaigns, events, promotions, digital content, social media, and public relations.
• Practical knowledge of the Dubai marketing environment, including festivals, suppliers, agencies, and event operations.
• Familiarity with relevant government bodies, permit processes, and tourism or commercial‑event requirements.
• Ability to communicate, read, and write fluently in Arabic.
• Strong English communication skills.
• Experience coordinating agencies, suppliers, tenants, and cross‑functional internal teams.
• Confidence managing multiple projects, deadlines, budgets, and administrative requirements.
• Ability to prepare campaign reports, event documentation, presentations, and competitor reviews.
• Strong ownership, accountability, initiative, and attention to process.
• Commercial awareness with an understanding of customer engagement and retail performance.
• Ability to work effectively as part of a collaborative team.
• Strong relationship‑building, negotiation, and stakeholder‑management skills.
• Experience with website content‑management systems and social media publishing tools.
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, Word, and Outlook.
• Organised working style with close attention to accuracy, approvals, invoicing, and audit documentation.

Skills Set

• Mall marketing
• Retail marketing
• Integrated campaigns
• Arabic communication
• Digital content management
• Website content updates
• Social media management
• Public relations coordination
• Event marketing
• Campaign management
• Retailer engagement
• Tenant communications
• Government permits
• Government partnerships
• Agency management
• Supplier coordination
• Below‑the‑line marketing
• Above‑the‑line marketing
• Brand management
• Promotional activations
• Budget management
• Invoicing
• Campaign reporting
• Competitor analysis
• Specialty leasing support
• Stakeholder management
• Content management systems
• Microsoft Excel
• Microsoft PowerPoint
• Marketing administration
• Audit compliance
• Customer engagement

Why Join Us

This role provides broad exposure to mall marketing, tenant engagement, public events, digital communications, government partnerships, and commercial activations within a major regional property portfolio. It offers the opportunity to manage visible customer‑facing campaigns while developing strong relationships across retail, agency, government, and asset‑management environments. The Assistant Marketing Manager will contribute to destinations that attract high visitor volumes and support major international and regional retailers. The position offers practical career development in integrated marketing, stakeholder management, retail property operations, and brand experience within Dubai's active Commercial Real Estate market.

About the Company

Al‑Futtaim Malls develops and manages major retail‑led destinations across the Middle East and North Africa. Its portfolio includes Dubai Festival City Mall, Festival Plaza, Cairo Festival City Mall, Doha Festival City, and other projects within the region. The business combines property development, asset management, leasing, marketing, and brand‑experience expertise to create engaging shopping environments and sustainable value for retailers, landlords, and customers. Through its mall portfolio and PLEX Management Services, Al‑Futtaim Malls supports long‑term commercial growth using regional knowledge and established international practices.