Marketing & Communications Manager

Coface; United Arab Emirates; On-site; AED 257,069 - 330,517; Full time

Job summary

Coface is seeking an experienced marketing professional based in the United Arab Emirates. The role involves defining and implementing local marketing strategies, managing product development, and engaging with sales as a product expert.

The ideal candidate will have at least 10 years of experience, including 5 years in sales or marketing, preferably in credit insurance, and possess a degree in marketing or business administration.

Qualifications

• At least 10 years of experience, with a minimum of 5 years in sales or marketing.
• Prior experience in credit insurance is preferred.
• Experience in a multicultural international environment is highly desirable.

Responsibilities

• Define and implement local marketing strategies and budgets.
• Manage product development and marketing campaigns.
• Engage with sales as a product expert and drive the customer experience.

Skills

Project Management

Marketing Strategy

Sales Experience

Product Development

User Experience

SEO

Content Creation

Education

Degree in marketing, business administration or equivalent

Tools

CMS Tools

Video Production Tools

Job description

MAIN RESPONSIBILITIES

These are not exhaustive; you may be required to carry out additional responsibilities as reasonably requested by your manager.

MARKETING SCOPE: Strategy and Budget

Ensure provision of the marketing deliverables in the country or region in close coordination with Regional Group Marketing and Strategy Department.

Supervise product and service offering in your geographic area, implementing the innovations of the Region and Group, tracking performance and ensuring the relevance and completeness of the range of offers in the various segments, including EasyLiner.

Manage the definition and implementation of local/regional lead generation plans and projects for all Business Lines: TCI, BI, DC.

Develop and implement internal and external marketing strategies, plans, campaigns and projects.

Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.

Enhance the marketing budget spend effectively to achieve the marketing objectives.

Monitor, review and report on all marketing activity and results.

Maintain expertise over the entire range of products and product libraries, marketing documents (brochures, slides, videos, Q&A).

PRODUCT

Establish all aspects of product development: creating awareness internally and externally, training management, campaigning, launch maintenance, design, governance, clausebook validations.

Product enhancements and creation – all aspects concerning the development of a product clausebook to be followed and managed according to the specified process, update as per group local legal adaptations.

Launching new products, initiating local product development, joining group product research initiatives.

Understand product mix and positioning strategies, master TCI policy wording or own the ability to learn fast.

Write arguments, Q&A brochures.

LOCAL SPECIFICITIES

Project Management: Initiatives, application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.

Design, manage and deliver organizational projects as required.

Monitor project progress and set deadlines; ensure stakeholder satisfaction.

Evaluate project performance.

Other HR and Compliance Assistance, Training, Development Group and regional Assistance projects: BCP, Premises project.

TECHNICAL AND OR PRACTICAL MARKETING

Understand product mix and positioning strategies, master TCI policy wording or own the ability to learn fast.

Write arguments, Q&A brochures.

ENGAGE WITH SALES AS THE PRODUCT EXPERT

User Experience & User Interface background could be constituted internally.

Minimum IT literacy; engage with users, promote Coface's USP, animate a community.

Understand project mode and show a sense of commitment; process literacy for quality improvement; customer journey and complaint management.

Minimum understanding of client research (quantity, quality); some qualitative surveying skills would be great but not essential.

Capacity to engage with Sales promoters' skills; efficient doer skills on different levels: events, procurement, project management.

Fast adaptor; listening to needs and adapting swiftly; thoughtful profile to listen, watch, think out of the box; capacity to develop analyses and feedback with syntheses.

Business understanding, strategist communication; strong editorial skills, media relations background; relationship skills.

Scope: Websites and Social Media

Technical and editorial skills: Search Engine Optimization, advertising; very comfortable with different CMS tools; social media expertise; strong editorial skills at ease with video editing and new video production tools; strong understanding of our sector.

Internal communication expertise; editorial skills; relationship skills and curiosity; openness.

Event manager expertise; brand knowledge.

EXPERIENCE

• At least 10 years with a minimum of 5 years in sales or marketing.
• Previous experience in a related business area and in particular credit insurance will be a plus.
• Previous experience in a multicultural international environment is highly desirable.
• Degree in marketing, business administration or any equivalent discipline.
• A corporate finance background will be a plus.