Marketing Manager (Crypto & Fintech)

Boundless; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Boundless, a European financial group with a Dubai entity, is seeking a marketing professional to drive initiatives across payments, trade finance, and crypto-enabled products. You will work with product, compliance, and leadership to align campaigns with regulatory requirements and business goals.

You will own end-to-end campaigns, optimize channels, and translate complex financial concepts into clear messaging for fintech audiences.

Qualifications

• Experience in marketing within fintech, payments, crypto, trading, or financial services.
• Ability to translate complex financial concepts into clear, compliant messaging.
• Data-driven mindset with track record of optimizing campaign performance.

Responsibilities

• Plan and execute marketing initiatives across payments, trade finance, and crypto-enabled financial products.
• Manage end-to-end marketing campaigns, including planning, timelines, execution, and reporting.
• Develop marketing campaigns targeting fintech, institutional, and crypto-focused audiences.
• Translate complex financial and crypto concepts into clear, compliant marketing messaging.
• Manage digital marketing channels including paid media, social platforms, content, email, and search.
• Monitor and optimize acquisition funnels, engagement metrics, and campaign performance.
• Support product launches, feature rollouts, and market expansion initiatives.
• Maintain consistent brand positioning and messaging across all channels.
• Coordinate with designers, agencies, and external vendors.
• Work closely with product, compliance, operations, and leadership teams to ensure alignment.

Skills

Fintech marketing

Digital marketing

Campaign management

Copywriting & messaging

Stakeholder management

Communication skills

Job description

A European financial group with a Dubai entity operating in payments and trade finance. The team blends traditional banking disciplines with modern fintech rails and crypto-enabled services.

Job Responsibilities

• Plan and execute marketing initiatives across payments, trade finance, and crypto-enabled financial products.
• Manage end-to-end marketing campaigns, including planning, timelines, execution, and reporting.
• Develop marketing campaigns targeting fintech, institutional, and crypto-focused audiences.
• Translate complex financial and crypto concepts into clear, compliant marketing messaging.
• Manage digital marketing channels including paid media, social platforms, content, email, and search.
• Monitor and optimize acquisition funnels, engagement metrics, and campaign performance.
• Support product launches, feature rollouts, and market expansion initiatives.
• Maintain consistent brand positioning and messaging across all channels.
• Coordinate with designers, agencies, and external vendors.
• Work closely with product, compliance, operations, and leadership teams to ensure alignment.

Requirements

• Experience in a marketing role within fintech, payments, crypto, trading, or financial services.
• Understanding of payment infrastructure, fintech platforms, or crypto-enabled services.
• Hands-on experience with digital and performance marketing.
• Experience operating in regulated or compliance-led environments.
• Strong ability to communicate complex financial products clearly.
• Data-driven mindset with experience tracking and optimizing campaign performance.
• Strong organizational and stakeholder-management skills.