Marketing And Brand Director at Synolon Systems

Synolon Systems

Dubai

On-site

AED 300,000 - 600,000

Full time

14 days+

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Benefits offered by this job

Office in Dubai

Direct collaboration with founders

AI tools access

Career growth opportunities

Modern AI-native work environment

Global robotics exposure

Premium office environment

Job summary

Synolon Systems in Dubai is seeking a Marketing & Brand Director to lead global marketing, branding, communications, and growth initiatives. You will build a powerful brand presence, drive audience growth, and position the company as a category leader within robotics and AI.

You will develop multi-channel campaigns, shape content strategy across websites, newsletters, social media, podcasts and video, and mentor high-performing teams in a fast‑growing AI-native environment.

Qualifications

6–8+ years in marketing, branding, or growth leadership roles.
Proven experience scaling brand and marketing strategies.
Strong understanding of digital marketing, SEO, and performance marketing.
Experience managing marketing budgets and cross‑functional teams.
Excellent written and verbal communication skills.

Responsibilities

Brand strategy & positioning across channels; ensure consistent identity.
Lead integrated marketing across digital, social, content, PR, partnerships, events.
Content strategy across websites, newsletters, social media, podcasts, video.
Oversee digital growth, SEO, paid ads, email marketing, analytics.
Mentor teams and manage external agencies/partners; set KPIs.

Skills

Strategic thinking

Brand development

Brand positioning

Digital marketing

Growth & performance marketing

Team management

Content strategy

Storytelling

Data-driven decision making

Public relations & communications

Market analysis

Competitive intelligence

Creativity & innovation

Job description

Apply for Marketing And Brand Director at Synolon Systems in Dubai, DU, AE. This Full time on site position offers great opportunities for career growth.

About The Company Join us and Help Shape the Future of Robotics Storytelling. We are building an Al-native media operating system focused entirely on robotics, automation and artificial intelligence. We are not looking for traditional copywriters, content managers or marketing generalists. We are looking for marketing & brand director who know how to transform information into attention and complexity into clarity.

The Opportunity

You will become the creative marketing and brand director behind the Robotics ecosystem. Your role is to transform robotics intelligence, market developments and engineering breakthroughs into world-class content that educates, informs and inspires. You will help shape how thousands of people understand robotics every day.

About the Role

We are seeking an experienced and strategic Marketing & Brand Director to lead our global marketing, branding, communications, and growth initiatives. This role will be responsible for building a powerful brand presence, driving audience growth, creating high-impact marketing campaigns, and positioning the company as a category leader within its industry. The ideal candidate combines brand strategy, digital marketing expertise, content leadership, and performance-driven growth execution. They should be equally comfortable developing long-term brand positioning and executing campaigns that deliver measurable business results.

Key Responsibilities

Brand Strategy & Positioning: Develop and execute the company's overall brand strategy and positioning. Establish and maintain a consistent brand identity across all channels and touchpoints. Create brand guidelines, messaging frameworks, and communication standards. Ensure all content, campaigns, and communications align with the company's vision and objectives. Continuously strengthen brand awareness, credibility, and market authority.
Marketing Leadership: Develop and oversee integrated marketing strategies across digital, social media, content, PR, partnerships, and events. Build and execute multi-channel marketing campaigns that drive awareness, engagement, and growth. Identify new opportunities to expand audience reach and market penetration. Manage annual marketing plans, budgets, and performance targets. Track marketing performance and optimize campaigns using data-driven insights.
Content & Media Strategy: Lead content strategy across websites, newsletters, social media, podcasts, video channels, and media platforms. Collaborate with content, creative, and production teams to create compelling narratives and campaigns. Ensure content aligns with audience interests, business goals, and brand positioning. Develop thought leadership initiatives that position the company as an industry authority.
Digital Growth & Performance Marketing: Oversee SEO, paid advertising, social media growth, email marketing, and audience acquisition initiatives. Monitor key performance metrics including traffic, engagement, conversions, lead generation, and customer acquisition costs. Drive continuous optimization through testing, analytics, and experimentation. Implement marketing automation and AI-driven marketing workflows where appropriate.
Public Relations & Communications: Develop strategic communication plans to strengthen market presence. Manage media relations, press announcements, and industry partnerships. Identify speaking opportunities, industry events, and thought leadership platforms. Protect and enhance the company's reputation through effective communications.
Team Leadership: Build, lead, and mentor high-performing marketing, content, creative, and communications teams. Establish clear objectives, KPIs, and accountability structures. Foster a culture of creativity, innovation, collaboration, and performance. Manage external agencies, freelancers, and strategic partners when required.
Market Intelligence & Competitive Analysis: Monitor industry trends, competitor activities, customer behavior, and emerging opportunities. Translate market insights into actionable marketing and branding strategies. Identify growth opportunities and recommend strategic initiatives to leadership.

Requirements

Essential Qualifications:
- 6-8+ years of experience in marketing, branding, communications, or growth leadership roles.
- Proven experience developing and scaling successful brand and marketing strategies.
- Strong understanding of digital marketing, social media, content marketing, SEO, and performance marketing.
- Experience managing marketing budgets and cross-functional teams.
- Excellent written and verbal communication skills.
Preferred Qualifications:
- Experience in technology, AI, robotics, automation, SaaS, media, or high-growth startup environments.
- Experience building global brands and international marketing campaigns.
- Familiarity with AI-powered marketing tools, automation platforms, and analytics systems.
- Experience working with media, content, and audience growth strategies.

Key Competencies