Market Excellence Direct Retail Project Manager

Amouage International FZ LLC; Dubai; On-site; AED 350,000 - 700,000; Full time

Job summary

Amouage International FZ LLC in Dubai seeks a Market Excellence Direct Retail Project Manager to elevate the boutique network with exceptional client experiences, loyalty and strategic initiatives.

You will translate retail strategy into practical guidelines, tools and programmes, and lead launches, events and cross‑functional projects across markets.

This role demands senior luxury retail experience, strong program management, and a hands‑on approach to ensure consistent, on‑brand execution.

Qualifications

• Master's degree in business, marketing, retail management, luxury management or related field.
• 10+ years of experience in retail, retail excellence, luxury, beauty or related industry.
• Proven experience in directly operated retail, retail experience, client experience or retail operations.
• Strong project management skills with ability to manage multiple launches, initiatives and stakeholders.
• Strong understanding of luxury retail standards and consumer experience.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to translate strategy into clear, practical guidelines.
• Strong attention to detail and high standards of execution.

Responsibilities

• Translate retail strategy into impacts on boutique experiences, guidelines, tools and programmes.
• Lead initiatives across retail experience, loyalty, clienteling, launches and events.
• Ensure consistent execution and continuous improvement reflecting AMOUAGE standards.
• Collaborate with Retail, Market Excellence, Education, Brand Experience, Sales and Marketing teams.
• Train internal teams and external partners to ensure smooth implementation of retail initiatives.

Job description

Are you ready to shape exceptional retail experiences across the House of AMOUAGE?

We are looking for a Market Excellence Direct Retail Project Manager to drive retail excellence, client experience, loyalty, and strategic initiatives across our global boutique network.

Your Mission

Working closely with Retail, Market Excellence, Education, Brand Experience, Sales, and Marketing teams, you will translate retail strategy into impactful boutique experiences, guidelines, tools, and programmes. You will lead key initiatives across retail experience, loyalty, clienteling, launches, events, and retail excellence, ensuring consistent execution and continuous improvement across markets while reflecting the distinctive standards and identity of AMOUAGE.

Your Impact

Retail Experience & Evergreen Guidelines

• Develop and maintain evergreen guidelines for the direct retail network, covering customer experience, merchandising, service rituals and boutique execution.
• Define clear standards to ensure a consistent, elevated and on-brand experience across all boutiques.
• Partner with Retail and relevant functions to identify opportunities to enhance the consumer journey and improve execution.

Loyalty Program & Client Experience

• Lead the global Loyalty initiative based on the Americas Omnichannel proof of concept, driving its end-to-end development, from the loyalty framework and benefit menu to tools, processes and implementation.
• Define and support boutique teams on loyalty program rituals, clienteling and engagement opportunities.
• Ensure consistent implementation of loyalty initiatives while adapting recommendations to boutique realities in hand with Retail & Education team.

Retail Tools & Selling Ceremony

• Develop and maintain retail tools and selling ceremony guidelines to support boutique teams in hand with the Education team.
• Partner with Education and Retail teams to ensure tools are practical, clear and aligned with the brand experience.

Retail Strategy & Launch Implementation

• Lead the translation of retail strategies and launch priorities into actionable boutique implementation plans through the retail strategy presentations.
• Ensure timely follow-up of launch implementation, identify gaps and coordinate corrective actions with relevant stakeholders through launch briefings and post-mortems.
• Work closely with Market Excellence, Brand Experience, Education, Sales and Marketing teams to ensure strong execution.

Retail Experience & Evergreen Guidelines

• Develop and maintain evergreen guidelines for the direct retail network, covering customer experience, merchandising, service rituals and boutique execution.
• Define clear standards to ensure a consistent, elevated and on-brand experience across all boutiques.
• Partner with Retail and relevant functions to identify opportunities to enhance the consumer journey and improve execution.

Events, Activations & Retailtainment

• Support implementation of boutique events, retailtainment initiatives and out-of-the-box experiences.
• Oversee on-site execution of key direct retail events and activations when required.
• Ensure activations are consistent with the brand identity and adapted to the boutique environment.
• Develop best practices and continuously benchmark competitors and best-in-class luxury retail experiences.

Retail Excellence & Performance Monitoring

• Conduct regular store visits and assess execution against agreed retail experience standards.
• Monitor the effectiveness of activations and initiatives through engagement, traffic, sell-out and qualitative feedback.
• Identify opportunities for improvement and share recommendations with Retail and Market Excellence leadership.
• Establish clear follow-up mechanisms and ensure action plans are implemented.

Cross-Functional & Market Support

• Act as a key Market Excellence partner to the Retail team and boutique network.
• Train internal teams and external partners to ensure smooth implementation of retail initiatives.
• Support boutique teams with clear, user-friendly guidelines, tools and training materials.
• Ensure retail feedback and market insights are captured and translated into future recommendations.

Your Journey With Us

The House of AMOUAGE has been on an aggressive growth trajectory within the fast-growing ultra luxury perfumes segment, unlocking tremendous personal and career development opportunities for our team members across multiple locations including Muscat, Dubai, New York, Seoul and Kuala Lumpur. We foresee the incumbent of this role to grow in this opportunity together with AMOUAGE.

Your Expertise

• Master's degree in business, marketing, retail management, luxury management or a related field
• 10+ years of experience in retail, retail excellence, luxury, beauty or a related industry
• Proven experience in directly operated retail, retail experience, client experience or retail operations
• Strong project management skills with the ability to manage multiple launches, initiatives and stakeholders simultaneously
• Strong understanding of luxury retail standards and consumer experience
• Excellent communication and presentation skills
• Strong analytical and problem-solving skills
• Ability to translate strategy into clear, practical and actionable guidelines
• Strong attention to detail and high standards of execution

Preferred

• Experience within a luxury beauty, fragrance or premium lifestyle brand
• Experience working with international boutique networks and multicultural teams
• Experience in loyalty programs, clienteling and/or CRM initiatives
• Strong understanding of retail activations, events and retailtainment
• Strong commercial awareness and understanding of sell-out drivers
• Proactive, hands-on mindset with the ability to work independently
• Passion for brand experience, consumer engagement and luxury retail trends.

The AMOUAGE Advantage

Join a House that has been creating luxury fragrance experiences since 1983. At AMOUAGE, you'll be part of a legacy that combines artisanal craftsmanship with modern innovation, bringing extraordinary olfactory experiences to clients worldwide.