Boutique Marketing Manager

cc; Abu Dhabi; On-site; AED 100,000 - 160,000; Full time

Job summary

cc seeks a Client Marketing Specialist based in Abu Dhabi to grow client knowledge and drive the boutique’s relationships. You will own CRM activities, analyze client data, and transform insights into compelling reports and actions across the boutique and regional teams.

You will collaborate with the Boutique Director, Fashion Advisors, and CRM teams to deliver personalized client experiences, events, and targeted communications that reinforce the House of Luxury position.

Qualifications

• Minimum 5 years in operational marketing, CRM or client experience projects.
• Experience in fashion or luxury retail preferred.
• Strong analytical mindset and attention to detail.
• Excellent communication and leadership skills.

Responsibilities

• Set up and monitor client analysis regularly.
• (Ensure quality of client database: capture, cleanse, extract data).
• Regularly report results to Boutique Director and share market insights on trends and clients.
• Transform data into PowerPoint reports and visual insights to drive clienteling strategies.
• Develop yearly CRM objectives with the Boutique Director in coordination with CRM & Digital teams.
• Follow individual performance with Fashion Advisors and share CRM tools and guidelines.
• Coordinate and follow up on client complaints and create action plans to improve service levels.
• Organize personalized services and events (birthdays, gifts, private appointments) by client segment.
• Be the main contact of the Fashion team ME/India for boutique events.

Skills

Experience in marketing

CRM and client experience

Leadership & communication

Analytical mindset

English plus Arabic (a plus)

Tools

PowerPoint

CRM software

Job description

Position based in Abu Dhabi

CONTEXT & ENVIRONMENT

Reporting to the Boutique Director, you will be responsible for the Client Marketing in order to increase knowledge and develop our clients.With strong ownership skills, you will contribute to the excellence of the client experience and to the boutique’s influence both within the boutique and externally.

KEY PARTNERS

Boutique Director; Sales Managers; Learning Manager; Fashion Advisors; Europe and Middle East CRM and Marketing teams.

IN THIS METIER, WE ARE ENERGISED BY

Increasing knowledge and developing our clients

• Set up and monitor client analysis on a regular basis.
• Ensure the quality of the client database (capture, cleansing, extracting data).
• Regularly report to Boutique Director on the results of the Marketing activity and the clients of the boutique as well as share knowledge on competitors, trends within the activity and clients and luxury retail in general.
• Transform complex data into compelling PowerPoint reports and visual insights, while leveraging strategic thinking to drive clienteling objectives strategies.

Developing marketing activities in the boutique

• Set the yearly CRM Objectives with the Boutique Director in coordination with the CRM & Digital team and implement action plans.
• Follow the individual performance with each Fashion Advisor.
• Share the CRM tools with the team and implement the appropriate guidelines.
• Ensure the implementation and compliance with Boutique procedures.

Monitoring and driving the client experience

• Ensure that the sales team understands and deploys the House's strategy being the Ultimate House of Luxury.
• Support the Learning Manager and Boutique Director on ways to improve the Client Experience in the boutique and motivate the sales team towards the achievement of client experience.
• Coordinate and follow up on client complaints and create the relevant action plan to improve service level where needed.
• Organize and coordinate personalized services and experiences such as clients birthdays, clients gifts, events, fashion shows, local treatments and private appointmentsbased on client segment and potential.
• Initiate the improvement and launch of new in-store services and manages existing tools.

Supporting events

• Be the main point of contact of the Fashion team Middle East and India for the orchestration of the organization of events in the Boutique.
• Make a quantitative and qualitative follow-up of the feedback of client events.
• Be the Ambassador of the Boutique to clients through a personalized welcome during client events, appointments and to external bodies in the luxury,retailand fashion sector.

HOW WE CREATE IMPACT

• Adapt and implement the marketing strategy within the boutique, in close partnership with the Boutique Management and the Regional Marketing team.
• Support and empower Fashion Advisors to use CRM and digital tools to create meaningful and personalized relationships with clients.
• Analyze data to deepen client knowledge, define clienteling objectives, and implement action plans to grow client engagement and retention.

KEY COMPETENCIES & REQUIREMENTS

• You have 5 years of experience in operational marketing, CRM and/or client experience projects preferably in fashion Retail or any other luxury environment.
• You have a deep understanding of the local market with fashion sensitivity.
• Your leadership, strong communications skills, attention to details combined with your excellent analytical mindset and organizational skills will be key to succeed in this position.
• English is a must, Arabic is a plus.