Associate, SEO

WPP Media; Dubai; Hybrid; AED 180,000 - 240,000; Full time

Benefits offered by this job

Медицинское страхование

Групповые пенсионные планы

Зрение

Зубное страхование

Значительный оплачиваемый отпуск

Скидки для партнеров

Дни психического здоровья сотрудников

Job summary

WPP Media Limited ищет Senior Associate по SEO в команду Organic Performance. Вы будете работать над улучшением органического трафика и пользовательского опыта через стратегию SEO и совместную работу с командами контента и технической оптимизации.

Команда Organic Performance фокусируется на улучшении SEO-рейтингов, контентной оптимизации и интегрированном поиске, сотрудничая с клиентами и внутренними командами для достижения KPI.

Qualifications

• 2+ года опыта SEO в digital media агентстве или в компании
• Базовые знания HTML
• Понимание платного трафика (PPC/социальные/Display) желательно, но не обязательно

Responsibilities

• Реализация SEO-стратегии, анализ продуктов клиента, конкурентов и целей маркетинга.
• Управление рабочим процессом задач по органическому поиску и дорожной карте клиентов.
• Участвовать во встречах с клиентами и агентством, презентовать результаты SEO.
• Контроль и анализ эффективности SEO по KPI (трафик, рейтинг, конверсии, техническое SEO).
• Анализ конкурентов и их подходов к органическому поиску.
• Проведение исследования ключевых слов и формирование тем.
• Оптимизация On-Page и аудиты технического SEO.
• Сотрудничество с Paid Search и другими командами.

Skills

SEO-стратегия

Управление проектами

Внимательность к деталям

Самоорганизация

Гибкость

Коммуникация

Tools

HTML-основы

Job description

Описание:

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. We are seeking a Senior Associate, SEO to join our growing Organic Search team.

You will be part of the Organic Performance team, which helps clients improve performance and user experience across digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search.

• Execute SEO strategy by understanding the client’s products, competition, industry landscape, marketing goals and objectives.
• Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements.
• Ensure strong project management skills and delivery against deadlines. The ability to multitask is a must-have.
• Attend client and agency meetings to present deliverables, SEO strategies results, and tactics.
• Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.).
• Review and analyze competitor sites and understand their organic search approach.
• Perform keyword research, grouping keywords into logical themes and prioritizing them based on search volume, intent and relevance to your client’s website.
• Perform gap analysis, research on the website’s niche, trending topics and competitors to deliver content ideas to be put into production.
• Optimize key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
• Perform audits of the technical factors affecting search engine optimization (crawling, indexing, duplication, structured data, core web vitals etc.).
• Produce insightful and comprehensive technical recommendations.
• Analyse regular crawls to assess site health and identify opportunities.
• Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.
• Work closely with the Paid Search team to execute integrated search strategy.
• Work closely with client teams and 3rd party web development teams to ensure optimizations and implemented efficiently.
• Stay current with industry trends, best practices, and discusses potential impact with team on client work.

Требования:

In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• 2 + year of experience doing SEO in a digital media agency or in-house.
• Basic knowledge of HTML.
• Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential.
• Attention to detail is essential.
• Ability to work autonomously and to meet deadlines.
• Willingness to keep up to date with Google’s algorithm changes.
• Adaptable and able to flex with changes in prioritization to meet new or changed goals.

Условия:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.