Manager - Parent Relations

Aldar Education; Al Ruways Industrial City; On-site; AED 111,600 - 167,400; Full time

Benefits offered by this job

Monthly base salary between 10,000 and

Professional development

Coaching and training

Job summary

Aldar Education in Abu Dhabi, United Arab Emirates, seeks a Manager – Parent Relations for primary-secondary education. Arabic-speaking and fluent English required; you will lead front-of-house operations, admissions support, and parent communications to drive enrollment and retention.

The role involves coordinating with Admissions, Marketing, and Leadership teams, delivering exceptional service, and ensuring a compliant, welcoming parent journey across inquiries, tours, and onboarding.

Qualifications

• Bachelor’s degree from a recognized institution.
• Minimum 2 years of experience in a comparable parent relations, customer service, admissions, marketing, or Front of House role in the region.
• Arabic-speaking capability is required for the role.
• Fluent English communication skills, both written and spoken.
• Experience in the education sector is preferred.

Responsibilities

• Deliver high-quality customer service to prospective families, existing parents, visitors, employees, and community stakeholders.
• Welcome prospective parents and provide accurate guidance during the initial inquiry stage.
• Maintain a professional, approachable, calm, and culturally appropriate presence in the reception area.
• Ensure parents have reliable access to support for enquiries, concerns, complaints, and feedback.
• Build strong relationships with families to improve satisfaction, engagement, and student retention.
• Manage parent expectations through clear, timely, and professional communication.

Skills

Parent relations

Customer Support-Client Care

Arabic communication

English communication

Parent experience

Customer service

Admissions support

Student enrollment

Parent retention

Lead management

School information systems

Front of House management

Reception supervision

Complaint management

Service-level agreements

Net Promoter Score

Parent feedback analysis

Customer journey management

School marketing

Social media management

Content calendars

Community management

Website content

Newsletter development

School events

Community engagement

Outbound calling

School tours

Data analysis

Marketing reporting

Stakeholder management

Child protection

Safeguarding

Office management

Continuous improvement

Education

Bachelor’s degree

Job description

Overview

Manager – Parent Relations – Primary-Secondary Education – Abu Dhabi, United Arab Emirates. The role involves managing reception, delivering an exceptional parent journey, supporting admissions, enrollment and retention, and coordinating parent communications. Arabic‑speaking proficiency is required along with fluent English communication skills.

Key Responsibilities

• Deliver high‑quality customer service to prospective families, existing parents, visitors, employees, and community stakeholders.
• Welcome prospective parents and provide accurate guidance during the initial inquiry stage.
• Maintain a professional, approachable, calm, and culturally appropriate presence in the reception area.
• Ensure parents have reliable access to support for enquiries, concerns, complaints, and feedback.
• Build strong relationships with families to improve satisfaction, engagement, and student retention.
• Manage parent expectations through clear, timely, and professional communication.
• Identify and anticipate the needs of new and existing parents.
• Support the school in achieving or exceeding annual enrollment and retention targets.
• Develop practical retention strategies based on parent feedback, service performance, and enrollment trends.
• Work closely with the Admissions team to maintain a compliant and efficient admissions journey.
• Assist families through inquiry, registration, school tour, assessment, enrollment, and onboarding stages.
• Make inbound and outbound calls to prospective and existing families when required.
• Promote the school and relevant summer programmes through professional outreach.
• Log admissions inquiries and parent information accurately in the school information system.
• Ensure enrollment leads, applications, and new intake records are updated daily.
• Schedule school tours and coordinate availability with parents and the Senior Leadership Team.
• Oversee the Reception team and maintain consistently high customer service standards.
• Coach Front of House employees on communication protocols, service expectations, and complaint handling.
• Ensure telephone calls are answered, screened, transferred, and recorded professionally.
• Apply approved telephone etiquette, response templates, and communication scripts.
• Monitor reception standards and ensure the area remains clean, welcoming, safe, and properly supplied.
• Maintain brochures, forms, stationery, and other parent‑facing materials.
• Respond to parent requests and feedback within approved service‑level agreements.
• Maintain open communication with families regarding concerns, complaints, compliments, and required follow‑up.
• Manage routine parent complaints and upscale cases that cannot be resolved by the Front of House team.
• Follow the school’s complaint management process and maintain complete case records.
• Support the Principal and Head of Operations and Support Services with complex parent matters.
• Analyze parent feedback and survey results to identify service gaps and recurring concerns.
• Support parent participation in satisfaction surveys and contribute positively to Net Promoter Score performance.
• Develop school improvement actions based on the voice of customer.
• Monitor progress against agreed parent experience improvements.
• Prepare clear whole‑school emails, newsletters, magazines, notices, and parent updates.
• Ensure all communications use accurate, professional, inclusive, and on‑brand language.
• Develop school marketing strategies aligned with enrollment and community engagement priorities.
• Build annual content calendars for social media, events, parent communications, and community campaigns.
• Manage the school’s social media channels, website content, and third‑party profile information.
• Monitor online feedback and negative sentiment and coordinate appropriate responses.
• Create engaging content that highlights academic, sporting, artistic, cultural, and community achievements.
• Capture suitable photographs and stories in accordance with school policies and consent requirements.
• Identify newsworthy school activities and submit them to Aldar Education headquarters each month.
• Support the production of brochures, newsletters, campaign materials, and digital content.
• Coordinate parent events, workshops, school celebrations, activations, and community engagement activities.
• Participate in promotional events designed to increase awareness and generate enrollment inquiries.
• Develop an annual engagement plan with the Principal and Senior Leadership Team.
• Report the impact of each event and recommend improvements for future activity.
• Measure customer experience and marketing activity and submit weekly reports to headquarters.
• Highlight challenges, emerging risks, support requirements, and campaign performance.
• Analyze enrollment, feedback, marketing, and event data to support informed decisions.
• Attend relevant leadership, admissions, parent engagement, and operational meetings.
• Work collaboratively with school leadership, Admissions, Front of House, Marketing, Finance, and operations teams.
• Maintain confidentiality when handling student, parent, admissions, complaint, or safeguarding information.
• Apply child protection and safeguarding requirements in all parent‑facing activities.
• Escalate safeguarding concerns immediately through approved school procedures.
• Contribute to continuous learning, knowledge sharing, and service improvement.
• Complete additional duties assigned by direct or dotted‑line managers.

Ideal Profile

• Bachelor’s degree from a recognized institution.
• Minimum 2 years of experience in a comparable parent relations, customer service, admissions, marketing, or Front of House role in the region.
• Previous customer service experience is essential.
• Experience in the education sector is preferred.
• Arabic‑speaking capability is required for the role.
• Fluent English communication skills, both written and spoken.
• Strong interpersonal skills for working with parents from diverse cultural backgrounds.
• Experience managing customer enquiries, complaints, service recovery, and sensitive conversations.
• Ability to support enrollment, retention, admissions, and parent engagement objectives.
• Knowledge of social media management, school communications, and community marketing.
• Ability to prepare newsletters, website content, social posts, brochures, and event communications.
• Strong analytical skills with the ability to review information systematically and make informed decisions.
• Confident using customer experience, enrollment, survey, and marketing data.
• Excellent office management, administration, and record‑keeping capability.
• Professional, calm, knowledgeable, and approachable manner.
• Ability to work flexibly and collaboratively as part of a multidisciplinary team.
• Results‑driven and proactive approach to responsibilities.
• Strong organization and ability to manage multiple deadlines and priorities.
• Ability to communicate professionally with parents, school leaders, employees, suppliers, and external stakeholders.
• Awareness of UAE culture, regional values, and Abu Dhabi’s educational priorities.
• Good knowledge of child protection and safeguarding.
• Commitment to continuous improvement and knowledge sharing.
• Socially responsible and respectful approach to the school community.
• Clean enhanced Disclosure and Barring Service check or equivalent police clearance.
• Ability to provide satisfactory references and complete required safeguarding checks.

Skills

• Parent relations
• Customer Support‑Client Care
• Arabic communication
• English communication
• Parent experience
• Customer service
• Admissions support
• Student enrollment
• Parent retention
• Lead management
• School information systems
• Front of House management
• Reception supervision
• Complaint management
• Service‑level agreements
• Net Promoter Score
• Parent feedback analysis
• Customer journey management
• School marketing
• Social media management
• Content calendars
• Community management
• Website content
• Newsletter development
• School events
• Community engagement
• Outbound calling
• School tours
• Data analysis
• Marketing reporting
• Stakeholder management
• Child protection
• Safeguarding
• Office management
• Continuous improvement

Benefits

Monthly base salary between 10,000 and 15,000 AED. The role offers competitive remuneration, professional development, coaching, training, and access to a broad network of education professionals. Additional benefits are provided in line with the group’s compensation package.