Parent Relation Executive - School Engagement

Aldar Education; Al Ruways Industrial City; On-site; AED 78,120 - 122,760; Full time

Benefits offered by this job

Professional development opportunities

Competitive remuneration

Job summary

Aldar Education is seeking a Parent Relation Executive for Yasmina American School in Abu Dhabi. This full-time role focuses on managing parent communication, supporting school operations, and enhancing parent engagement.

The ideal candidate will possess a Bachelor's degree and a minimum of 2 years experience in customer service or school administration, with skills in communication and office management. Join a leading education provider to impact family satisfaction and student retention.

Qualifications

• Minimum 2 years of experience in parent relations or customer service.
• Strong customer service background with the ability to handle parent enquiries professionally.
• Confident communicator with strong interpersonal skills.

Responsibilities

• Welcome prospective and existing parents to the school.
• Manage reception and front-of-house operations.
• Serve as a central point of contact between parents and school staff.

Skills

Parent relations

Customer service

School front office

Reception management

Interpersonal skills

Fluent English communication

Education

Bachelor's degree in Business Administration

Tools

School communication platforms

Email

Job description

Parent Relation Executive - School Engagement is an opportunity to work in a customer-focused role at Yasmina American School in Abu Dhabi, United Arab Emirates. The position involves managing parent communication, school front-of-house services, community engagement, and enquiry handling. The ideal candidate is a confident communicator with strong interpersonal skills, office management experience, and a genuine interest in supporting parent satisfaction, student retention, and the wider school community.

Job Snapshot

Role: Parent Relation Executive - School Engagement

Location: Abu Dhabi, United Arab Emirates

Industry: Education Management

Function: Customer Support-Client Care

Experience: Minimum 2 years in parent relations, customer service, school administration, or a similar role

Job Type: Full-time

Salary: 7000-11000 (Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer)

Gender: Any

Candidate Nationality: Any

Context

The Parent Relation Executive will act as a key connection point between parents, school staff, senior leadership, and the wider school community. The role supports the smooth delivery of parent services, reception operations, school tours, communication channels, feedback handling, complaints coordination, parent events, and re-enrolment communication. By maintaining professional, timely, and warm communication, the position helps strengthen parent trust, improve the school experience, and support long-term student retention.

Key Responsibilities

• Welcome prospective and existing parents to the school and provide clear, professional support for initial enquiries.
• Manage reception and front-of-house operations to ensure a positive first impression and high-quality customer service.
• Serve as a central point of contact between parents, school staff, leadership teams, and administrative departments.
• Monitor parent communication through phone calls, emails, School Voice, newsletters, and other official channels.
• Respond to parent queries within agreed timelines and ensure issues are followed up with the relevant school teams.
• Coordinate with senior leadership, pastoral teams, and operations staff to resolve parent concerns and complaints.
• Support ADEK complaint handling by ensuring proper escalation, documentation, and timely closure of parent issues.
• Maintain open communication with existing parents throughout the academic year to support engagement and satisfaction.
• Arrange school tours for prospective families and help present the school environment in a professional manner.
• Work with the school Principal and leadership team by sharing weekly parent feedback reports and service updates.
• Organize parent and community events that encourage family participation in school life, celebrations, and engagement activities.
• Collaborate with Parent Council members, Parent Ambassadors, and other parent bodies to strengthen community relationships.
• Support re-enrolment communication and contribute to parent retention initiatives.
• Work with the HQ Marketing team on enquiry generation, parent engagement activities, and school communication campaigns.
• Manage and improve communication tools such as newsletters and parent updates to keep families informed about school activities.
• Undertake surveys and feedback exercises to understand parent views on enrolment, school services, and communication quality.
• Supervise front-of-house staff, assign daily tasks, and ensure the reception area is organized, staffed, and professional at all times.
• Follow school policies, safeguarding expectations, UAE regulations, and Aldar Education's customer service standards.

Ideal Profile

• Bachelor's degree in Business Administration or an equivalent field.
• Minimum 2 years of experience in a similar parent relations, customer service, front office, or school administration role.
• Previous experience in the education sector is preferred.
• Strong customer service background with the ability to handle parent enquiries professionally and calmly.
• Fluent English communication skills, both written and spoken.
• Arabic language fluency is preferable.
• Strong interpersonal skills with the ability to work effectively in a multicultural school environment.
• Excellent office management, administration, coordination, and follow-up skills.
• Good computer literacy and confidence using school communication platforms, email, reporting tools, and office systems.
• Ability to manage sensitive conversations, complaints, and parent feedback with confidentiality and tact.
• Well-organized, service-minded, and able to manage multiple communication channels at the same time.
• Positive attitude, professional appearance, and commitment to representing the school with warmth and credibility.
• Understanding of regional values, school community expectations, and parent engagement standards.
• Commitment to safeguarding and promoting the welfare of children and young people.

Skills Set

• Parent relations
• Parent communication
• School front office
• Reception management
• Customer service
• Parent engagement
• Complaint handling
• ADEK complaint coordination
• School tours
• Community events
• Parent Council coordination
• Parent Ambassador support
• Newsletter communication
• Email communication
• School Voice communication
• Re-enrolment support
• Student retention
• Feedback reporting
• Office administration
• Front-of-house supervision
• Stakeholder coordination
• Multicultural communication
• English communication
• Arabic communication
• Computer literacy
• Safeguarding awareness
• School operations support

Why Join Us

This role offers the opportunity to become part of one of Abu Dhabi's leading school groups and contribute directly to the parent experience at Yasmina American School. The position provides exposure to school operations, parent engagement, community events, enrolment support, and education service delivery within a respected and growing organization. You can expect a supportive work culture, professional development opportunities, competitive remuneration, and the chance to make a visible impact on family satisfaction and school community life.

About the Company

Aldar Education is a leading education provider in Abu Dhabi, operating and managing a strong network of schools across the UAE. The organization is known for inclusive, innovative, and student-centered learning environments that support academic growth, community engagement, and national development. Through its schools, Aldar Education offers meaningful career opportunities for professionals who want to contribute to high-quality education, parent partnership, and the future of learning in Abu Dhabi.