Loyalty & CDP Strategy Lead

Americana Restaurants; Sharjah Emirate; On-site; AED 480,000 - 720,000; Full time

Job summary

KFC UAE is seeking a strategic, insight-driven Manager, Loyalty & CDP to shape customer engagement and retention across markets. You will connect store-level and user data to drive loyalty evolution, personalize digital platforms, and maximise ROI.

The role requires 8+ years in loyalty marketing, fluency with analytics tools and CRM platforms, and the ability to lead cross-functional initiatives in a fast-paced, data-driven environment.

Qualifications

• Bachelor's degree in marketing, Business, Data Analytics, or related field.
• 8+ years of hands-on experience in loyalty marketing, or customer lifecycle management.
• Arabic proficiency will be a plus.
• Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze).
• Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
• Experience briefing creative agencies and reviewing assets against brand guidelines.
• Strong project management skills; ability to juggle multiple campaigns and stakeholders.

Responsibilities

• Build and own the loyalty strategy and roadmap across digital and non-digital touchpoints.
• Drive incremental revenue and margin from the loyalty member base through sharper value proposition and optimization of earn-burn economics.
• Lead creation and execution of Loyalty program GTM with brand team and creative agency.
• Liaison with Product and Digital teams to build intuitive user journeys and drive adoption.
• Stay updated on regional loyalty ecosystems to benchmark and innovate.
• Design, implement, and optimize customer journeys across app, CRM, and digital channels.

Skills

Google Analytics

SQL

Customer analytics

Loyalty strategy

Campaign optimization

Education

Bachelor's degree in marketing or related field

Tools

Clevertap

Salesforce

Braze

Job description

KFC UAE is seeking a strategic, insight-driven Manager, Loyalty & CDP to shape customer engagement and retention across markets. You will connect store-level and user data to drive loyalty evolution, personalize digital platforms, and maximise ROI.

The role requires 8+ years in loyalty marketing, fluency with analytics tools and CRM platforms, and the ability to lead cross-functional initiatives in a fast-paced, data-driven environment.