Manager CDP & Loyalty - KFC

Americana Restaurants; Sharjah Emirate; On-site; AED 480,000 - 720,000; Full time

Job summary

KFC UAE is seeking a strategic, insight-driven Manager, Loyalty & CDP to shape customer engagement and retention across markets. You will connect store-level and user data to drive loyalty evolution, personalize digital platforms, and maximise ROI.

The role requires 8+ years in loyalty marketing, fluency with analytics tools and CRM platforms, and the ability to lead cross-functional initiatives in a fast-paced, data-driven environment.

Qualifications

• Bachelor's degree in marketing, Business, Data Analytics, or related field.
• 8+ years of hands-on experience in loyalty marketing, or customer lifecycle management.
• Arabic proficiency will be a plus.
• Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze).
• Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
• Experience briefing creative agencies and reviewing assets against brand guidelines.
• Strong project management skills; ability to juggle multiple campaigns and stakeholders.

Responsibilities

• Build and own the loyalty strategy and roadmap across digital and non-digital touchpoints.
• Drive incremental revenue and margin from the loyalty member base through sharper value proposition and optimization of earn-burn economics.
• Lead creation and execution of Loyalty program GTM with brand team and creative agency.
• Liaison with Product and Digital teams to build intuitive user journeys and drive adoption.
• Stay updated on regional loyalty ecosystems to benchmark and innovate.
• Design, implement, and optimize customer journeys across app, CRM, and digital channels.

Skills

Google Analytics

SQL

Customer analytics

Loyalty strategy

Campaign optimization

Education

Bachelor's degree in marketing or related field

Tools

Clevertap

Salesforce

Braze

Job description

We are seeking a strategic, insight-driven Manager, Loyalty & CDP to shape KFC’s customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring customer segmentation and personalization of digital platforms to maximise ROI and drive growth. The ideal candidate brings commercial acumen, cross-functional influence, and experience in fast-paced, data-driven environments such as QSR, e-commerce, or food-tech.

Key Responsibilities

Loyalty Program Leadership:

• Build and own the loyalty strategy and roadmap across digital and non-digital touchpoints, aligned to brand, growth, and profitability objectives across all markets
• Drive incremental revenue and margin from the loyalty member base through:
• Sharper value proposition: Catalogue evolution, partner-led benefits, and experiential rewards
• Discount and economics optimization: improving earn-burn ratios, managing DPO, and balancing perceived value with profitability
• Base growth and engagement: Increasing monthly active and transacting loyalty members through targeted triggers, journeys, and lifecycle programs
• Lead creation and execution of Loyalty program GTM with the brand team and creative agency
• Liaison with Product and Digital teams to build intuitive user journeys to drive adoption and engagement
• Stay updated on regional loyalty ecosystems (e.g., Landmark’s Shukran, Alshaya’s Aura) to benchmark and innovate.
• Customer Data Strategy: Own and manage customer segmentation strategies across all KFC markets
• Journey Orchestration & Program Management: Design, implement, and optimize customer journeys across app, CRM, and digital marketing channels with the objective of driving acquisition, retention, loyalty and reactivation.
• Drive a robust experimentation and test-and-learn agenda leveraging custom attributes, real-time signals, and dynamic content to continuously optimize personalization on the app and kiosk.

App/Web + Kiosk Journeys :

• Co-own and continuously enhance app, web, and kiosk customer journeys in partnership with product and UX teams to drive frictionless experiences and conversion uplift .
• Conceptualize and execute compelling campaigns and LTO manifestations across owned digital platforms, ensuring consistency with brand and personalization objectives .

Insight & Data-Driven Decision Making

• Lead campaign measurements and analysis to drive deep learnings and overall strategy. Should be well-versed with measuring incrementality of campaigns, A/B testing, basic forecasting.
• Translate complex datasets into actionable insights for leadership, clearly communicating implications and recommended actions.
• Understand and monitor metrics including CLV, churn, redemption, and campaign effectiveness.

Education and Experience

• Bachelor's degree in marketing, Business, Data Analytics, or related field.
• 8+ years of hands-on experience in loyalty marketing, or customer lifecycle management.
• Arabic proficiency will be a plus.
• Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze).
• Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
• Experience briefing creative agencies and reviewing assets against brand guidelines.
• Strong project management skills; ability to juggle multiple campaigns and stakeholders.