Loyalty Analytics Manager: Growth & Personalization

CSi - LANDMARK GROUP; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Landmark Group is seeking a Manager – Loyalty Program Analytics to lead analytics for its loyalty ecosystem, turning customer data into growth opportunities across Shukran and brand programs. You will work hands-on with customer, transaction, engagement, and campaign data to optimize acquisition, activation, retention, and value, spanning store, app, web, and CRM touchpoints.

The role partners with loyalty, marketing, digital, finance, and technology teams to build dashboards, measurement

Qualifications

• 6–9 years in customer/loyalty analytics or CRM analytics.
• Strong understanding of loyalty program mechanics and customer lifecycle.
• Proficiency in Python, SQL, and cloud-based analytics.
• Experience with AI/automation to enhance analytics efficiency.

Responsibilities

• Lead loyalty analytics workstreams across brands, focusing on acquisition, activation, engagement, and churn.
• Develop segmentation, cohort analysis, and propensity models to support personalization.
• Build and maintain dashboards including member health, ROI, and lifecycle metrics.
• Translate insights into practical recommendations for offers and journeys.
• Collaborate with cross-functional teams to operationalize analytics in campaigns.
• Support test-and-learn programs and post-campaign analyses.
• Create stakeholder-ready insight stories linking loyalty to sales and margin.
• Explore AI opportunities to improve targeting and loyalty experience.

Skills

Python

SQL

Cloud platforms

Data visualization

A/B testing

CRM analytics

Education

Bachelor's or Master's in a quantitative field

Tools

Bloomreach

Braze

MoEngage

Salesforce Marketing Cloud

Azure

Analytics dashboards

Job description

Landmark Group is seeking a Manager – Loyalty Program Analytics to lead analytics for its loyalty ecosystem, turning customer data into growth opportunities across Shukran and brand programs. You will work hands-on with customer, transaction, engagement, and campaign data to optimize acquisition, activation, retention, and value, spanning store, app, web, and CRM touchpoints.

The role partners with loyalty, marketing, digital, finance, and technology teams to build dashboards, measurement