Lifecycle Operations Associate

Remotedxb; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Fay is seeking a metrics-minded lifecycle operator to join our growth team in Dubai. You will design and send monthly emails, execute SMS campaigns, and help optimize the patient journey across channels.

You should be comfortable with tools like Front, Google Sheets, Zapier, and Customer.io, and you will collaborate with Marketing, Ops, and Support to test cadences and improve outcomes.

Qualifications

• 1–3 years in lifecycle operations, growth ops, CRM, or similar roles.
• Hands-on experience with Front, Google Sheets/Excel, Zapier, Customer.io, or no-code automation.
• Strong written communication and attention to detail.
• Ability to own operational processes end-to-end.
• Ability to strategize and communicate with multiple audiences including doctors, leads, and partner employees.

Responsibilities

• Write and send 2-3 marketing emails per month.
• Execute daily SMS outreach to warm leads using Metabase, Customer.io, Front, and Zapier workflows.
• Manage inbound replies, respond to patients, and elevate issues appropriately.
• Track performance including responses, conversions, and opt‑outs while maintaining data hygiene.
• Collaborate with Growth, Ops, Marketing, and Support to improve lifecycle flows.
• Support iterative testing of cadence, copy, and follow‑up strategies.

Skills

Lifecycle operations

CRM experience

Written communication

Tools

Front

Google Sheets

Zapier

Customer.io

Job description

About the Company

Fay is a digital health platform connecting people with registered dietitians who accept insurance. Our mission is to make high-quality nutrition care accessible, affordable, and easy to use. We partner with health systems, employers, and platforms to help people improve their health through evidence-based nutrition.

Responsibilities

• Write and send 2-3 marketing emails per month
• Execute daily SMS outreach to warm leads using Metabase, Customer.io, Front, and Zapier workflows
• Manage inbound replies, respond to patients, and elevate issues appropriately
• Track performance including responses, conversions, and opt‑outs while maintaining data hygiene
• Collaborate with Growth, Ops, Marketing, and Support to improve lifecycle flows
• Support iterative testing of cadence, copy, and follow‑up strategies

Requirements

• 1–3 years in lifecycle operations, growth ops, CRM, or similar roles
• Hands‑on experience with tools like Front, Google Sheets/Excel, Zapier, Customer.io, or no‑code automation
• Strong written communication and attention to detail
• Ability to own operational processes end‑to‑end
• Ability to strategize and communicate with multiple audiences including doctors, leads, and partner employees

Preferred Qualifications

• Healthcare or lifecycle experience