Lifecycle CRM & Growth Marketing Executive

Confidential; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Confidential is seeking a Performance Marketing Executive to drive engagement, retention and lifecycle performance across multiple brands. The role is hands-on, requiring a data-driven approach, strong CRM knowledge and expertise in marketing automation.

You will manage multi-channel campaigns and lifecycle journeys, with a focus on conversion and winback. The ideal candidate has experience with CRM platforms, segmentation and analytics, plus familiarity with e-commerce and GCC markets.

Qualifications

• Hands-on experience with CRM platforms such as Braze, CleverTap, MoEngage, Iterable or Salesforce Marketing Cloud.
• Strong understanding of CRM, lifecycle marketing, segmentation and automation.
• Analytical mindset with experience measuring campaign performance and customer behaviour.
• Experience in e-commerce is preferred.
• GCC market experience and exposure to Arabic/English campaigns is a plus.

Responsibilities

• Build and execute personalised campaigns across email, push, in-app, WhatsApp and SMS.
• Create lifecycle journeys covering onboarding, conversion, retention, reactivation and winback.
• Build customer segments using behavioural, transactional and lifecycle data.
• Track campaign performance, run A/B tests, and optimise based on results.
• Manage communication frequency and customer targeting across channels.
• Partner with Product and Data teams to improve tracking, customer events and CRM capabilities.

Skills

CRM & automation

Lifecycle marketing

Data-driven

AB testing

Tools

Braze

CleverTap

MoEngage

Iterable

Salesforce Marketing Cloud

Job description

Confidential is seeking a Performance Marketing Executive to drive engagement, retention and lifecycle performance across multiple brands. The role is hands-on, requiring a data-driven approach, strong CRM knowledge and expertise in marketing automation.

You will manage multi-channel campaigns and lifecycle journeys, with a focus on conversion and winback. The ideal candidate has experience with CRM platforms, segmentation and analytics, plus familiarity with e-commerce and GCC markets.