CRM Executive

Confidential; United Arab Emirates; On-site; AED 223,000 - 402,000; Full time

Job summary

Confidential is seeking a Performance Marketing Executive to drive customer engagement, retention and lifecycle performance across brands and markets. The role is hands-on and requires data-driven execution in CRM and marketing automation.

You will build personalised campaigns across email, push, in-app, WhatsApp and SMS, develop lifecycle journeys, and collaborate with Product and Data teams to improve tracking and CRM capabilities across GCC markets.

Qualifications

• Hands-on experience with CRM platforms such as Braze, CleverTap, MoEngage, Iterable or Salesforce Marketing Cloud.
• Strong understanding of CRM, lifecycle marketing, segmentation and automation.
• Analytical mindset with experience measuring campaign performance and customer behaviour.
• Experience in e-commerce is preferred.
• GCC market experience and exposure to Arabic/English campaigns is a plus.

Responsibilities

• Build and execute personalised campaigns across email, push, in-app, WhatsApp and SMS.
• Create lifecycle journeys covering onboarding, conversion, retention, reactivation and winback.
• Build customer segments using behavioural, transactional and lifecycle data.
• Track campaign performance, run A/B tests, and optimise based on results.
• Manage communication frequency and customer targeting across channels.
• Partner with Product and Data teams to improve tracking, customer events and CRM capabilities.

Skills

CRM & lifecycle

A/B testing

Analytical mindset

Tools

Braze

CleverTap

MoEngage

Iterable

Salesforce Marketing Cloud

Job description

We're looking for a Performance Marketing Executive to drive customer engagement, retention and lifecycle performance across multiple brands and markets.

This is a hands-on role for someone who is data-driven, detail-oriented and experienced in CRM and marketing automation.

Key Responsibilities

• Build and execute personalised campaigns across email, push, in-app, WhatsApp and SMS.
• Create lifecycle journeys covering onboarding, conversion, retention, reactivation and winback.
• Build customer segments using behavioural, transactional and lifecycle data.
• Track campaign performance, run A/B tests, and optimise based on results.
• Manage communication frequency and customer targeting across channels.
• Partner with Product and Data teams to improve tracking, customer events and CRM capabilities.

Requirements

• Hands-on experience with CRM platforms such as Braze, CleverTap, MoEngage, Iterable or Salesforce Marketing Cloud.
• Strong understanding of CRM, lifecycle marketing, segmentation and automation.
• Analytical mindset with experience measuring campaign performance and customer behaviour.
• Experience in e-commerce is preferred.
• GCC market experience and exposure to Arabic/English campaigns is a plus.