Lead Product Manager, AI-Powered User Engagement Platform

Bybit Limited; Abu Dhabi; On-site; AED 500,000 - 900,000; Full time

Benefits offered by this job

Growth fund

Internal events

Global collaboration

Career advancement

Internal mobility

Job summary

Bybit is seeking a seasoned Product Manager to lead the company-wide user engagement platform, spanning Push, Email, SMS, and In‑App Messaging. You will shape the roadmap, governance, and cross-functional delivery across Operations, Engineering, Data, and Compliance.

You will drive AI-powered personalization, audience segmentation, and experimentation while building centralized calendars and consent management. A strong product mindset and cross-team collaboration are essential for success.

Qualifications

• 5+ years of Product Management experience, preferably with platform products, CRM, notification platforms, growth platforms, or user engagement products.
• Strong understanding of major user communication channels and related product mechanisms (Push, Email, SMS, In‑App Messaging).
• Experience with data products involving cross-channel attribution, user segmentation, and A/B testing.
• Experience with large-scale platform governance, workflow management, permission systems, approval mechanisms, prioritization frameworks, or rules engines.
• Strong platform product mindset, with ability to abstract diverse business requirements into standardized, scalable, reusable capabilities.
• Strong analytical and structured problem-solving skills with data-driven insights.
• Strong cross-functional collaboration and stakeholder management across Product, Marketing, Growth, Operations, Engineering, Data, and Compliance.
• Familiarity with lifecycle management, segmentation, personalization, experimentation frameworks, consent management, engagement analytics.
• Experience in internet platforms, fintech, crypto, e-commerce, social platforms, or large consumer-facing businesses preferred.

Responsibilities

• Own the product strategy, roadmap, and continuous iteration of the company-wide user engagement platform (Push, Email, SMS, In‑App Messaging).
• Establish a centralized communication calendar and resource management to improve visibility and reduce overlap across teams.
• Build user preference and consent management to enable differentiated communication by region, language, lifecycle, and behavior.
• Design and optimize company-wide user communication governance mechanisms.
• Lead core product direction of the engagement platform, including dashboards, event-triggered messaging, journey orchestration, and cross-channel controls.
• Drive AI-powered personalization, including optimal send-time, content generation, and intelligent user segmentation.
• Coordinate cross-functional resources across Operations, Engineering, Data, Compliance, and other stakeholders for cross-channel execution.
• Establish a measurement framework for engagement effectiveness and use data insights to drive product optimization.

Skills

Product Mgmt

Push Notifications

Email

SMS

In-App Messaging

Cross-channel attribution

User segmentation

A/B testing

Governance

Workflow management

Permissions systems

Prioritization frameworks

Rules engines

Cross-functional collaboration

Job description

Bybit is seeking a seasoned Product Manager to lead the company-wide user engagement platform, spanning Push, Email, SMS, and In‑App Messaging. You will shape the roadmap, governance, and cross-functional delivery across Operations, Engineering, Data, and Compliance.

You will drive AI-powered personalization, audience segmentation, and experimentation while building centralized calendars and consent management. A strong product mindset and cross-team collaboration are essential for success.