English Copywriter

Justlife Home Services; Dubai; On-site; AED 90,000 - 120,000; Full time

Benefits offered by this job

Birthday bonus day off

Free Justlife service credits

Team challenges and socials

Job summary

Justlife Home Services in Dubai is seeking an English Copywriter to shape the brand's voice across customer journeys. The role involves managing CRM campaigns, writing persuasive copy for various formats, and closely collaborating with design and marketing teams. Candidates must demonstrate exceptional writing skills and a portfolio showcasing successful copy that has driven engagement.

Applicants should have experience in multi-channel copywriting and a degree in a relevant field is a plus. The company values creativity and offers a supportive environment for personal growth.

Qualifications

• Portfolio showcasing impactful copy that drove metrics.
• Exceptional written English across all formats.
• Experience with CRM, web, social media, and ads.

Responsibilities

• Own CRM copy and manage communication across channels.
• Craft service descriptions to guide customers to booking.
• Define the brand voice for consistency across all content.

Skills

Exceptional written English

Proven multi-channel copywriting

Fast without dropping the bar

Education

Degree in Marketing, Communications, or related field

Tools

Google Analytics

Adobe Creative Suite

Job description

Justlife · Marketing · DUBAI, UAE

English Copywriter

Own the voice millions of people across the GCC read, tap, and act on every day.

Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a healthcare visit through Justlife. The words that move them to tap “book” — the push, the email, the service description, the ad — are some of the most-read copy in the region. Soon, they’ll be yours.

We’re looking for a writer to own how Justlife sounds — not maintain it, define it. Someone who writes clean, persuasive copy fast, thinks like a creator, is plugged into GCC culture, and wants real creative ownership at one of the region’s fastest-growing companies.

The Role

You’ll own the Justlife voice across the entire customer journey — CRM campaigns (push, SMS, email), funnel and service content, copy for new product features, ad concepts, and offline materials like banners and flyers. You’ll write the briefs designers build from, take ideas from concept to execution, and partner daily with Marketing Performance, Business Development, Product, and Customer Service. You’ll report to the Content Lead — and have the room to shape how the brand sounds as we scale.

This isn’t a low-volume, purely strategic content role. You’ll need to create at pace and handle a meaningful volume of work — but without compromising on taste, quality, or relevance. We’re looking for someone who can combine strong output with strong judgment. We expect you to bring ideas, raise the bar, and write copy that sounds unmistakably like Justlife and makes people act.

What You’ll Own in Your First 6 Months

• Own CRM copy.
• Write push notifications, WhatsApp messages, and email people actually open and click — and move CTR.
• Shape the funnel. Craft service descriptions and funnel content that carry customers from interest to booking.
• Brief design and ship campaigns. Turn ideas into sharp briefs, partner with designers, and take ads and offline materials from concept to execution.
• Define the brand voice. Set the standard so every piece sounds like Justlife — consistent, on-tone, and clean on the first pass.
• Bring new ideas. Introduce fresh angles and formats that lift engagement, not just fill the calendar.

How We Work

• Fast, but taste-led. We create a lot — and we protect the quality bar while we do it.
• Brand-led. Everything sounds like Justlife: one voice, every channel.
• Cross-functional. You’ll work daily with design, marketing performance, business development, product, and customer service.
• Data-aware. We read CTR and engagement, and let it sharpen the next piece.
• Culturally plugged-in. We write for the GCC.

What We’re Looking For

Must-haves

• A portfolio that shows copy that worked. Pieces you can point to that moved a metric — open rate, CTR, conversion — or shaped a brand. Your portfolio matters more than your CV.
• Exceptional written English. Clear, persuasive, and grammatically flawless across email, social, and web.
• Proven multi-channel copywriting. Across formats and channels — CRM, web, social, ads.
• Fast without dropping the bar. Strong first-pass accuracy — you sweat both the concept and the comma.

Nice-to-haves

• A degree in Marketing, Communications, Business, or a related field.
• Familiarity with digital marketing tools — Google Analytics, email platforms, social media management.
• Basic design-tool fluency — Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Experience supporting campaigns or product launches across teams.
• Experience in the service or consumer-tech industry.
• Basic HTML/CSS for email templates and web updates; an understanding of SEO and SEM.

What’s In It For You

• The work itself. Your words in front of millions across the GCC, real ownership of a brand voice, and the room to make creative calls — not just clear a brief queue.
• We grow you. Training, a clear growth path, and a fast company that makes for fast careers — you’ll build the voice alongside the Content Lead.
• We care about you. Your birthday = a bonus day off (JustHoliday). Free Justlife service credits. Team challenges and socials that are actually fun.
• We recognize you. JustHeroes rewards, referral bonuses, and company discounts. Great work gets seen.

If you can make a push notification feel like a good idea, if you sweat both the concept and the comma, if you want to own a voice that reaches millions across the GCC — show us your work.

#everydaybetter