Hybrid Retail Marketing Manager, Auto Brand (KSA)

GM; Dubai; Hybrid; AED 235,000 - 353,000; Full time

Job summary

General Motors in Saudi Arabia seeks a Retail Marketing Manager to lead the retail marketing and communication program for Chevrolet and GMC. You will work with dealers and internal teams to drive sales, manage campaigns, and ensure brand guidelines are followed.

The role requires a Bachelor's degree in Marketing/Business, 3+ years in retail marketing, and fluency in English and Arabic. Hybrid work arrangement with regular dealer coordination and budget management support.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Minimum of 3 years experience in Marketing, preferably retail marketing.
• Proven track record of executing retail marketing campaigns across multiple channels.
• Knowledge of Dealer business management and regional consumer behavior in Saudi Arabia.
• Proficient in English and Arabic.
• Strong multi-tasking and negotiating skills with polished presentation and interpersonal abilities.
• Proficiency with Microsoft Office applications.
• Creative problem-solving and teamwork abilities.

Responsibilities

• Develop and execute retail marketing and communications strategies to support sales volumes and market share for Chevrolet and GMC in Saudi Arabia.
• Collaborate with Dealers and internal Sales and Marketing teams on go-to-market plans and Retail Launch Planner activities.
• Manage and report on performance of all campaigns including PCA, leads, and stock.
• Oversee the retail marketing budget with ROI focus and forecasting, and support related processing.
• Ensure adherence to brand guidelines and review dealer materials for compliance and effectiveness.
• Act as liaison between Sales, Dealers, Product Marketing and Brand/CRM functions for consistency on offers and priorities.
• Lead key campaigns (Ramadan, Year-End) and support in-market activations and workshops.

Skills

Marketing

Retail marketing

Communication

MS Office

English & Arabic

Education

Bachelor's degree in Marketing/Business or related field

Tools

MS Office

Job description

General Motors in Saudi Arabia seeks a Retail Marketing Manager to lead the retail marketing and communication program for Chevrolet and GMC. You will work with dealers and internal teams to drive sales, manage campaigns, and ensure brand guidelines are followed.

The role requires a Bachelor's degree in Marketing/Business, 3+ years in retail marketing, and fluency in English and Arabic. Hybrid work arrangement with regular dealer coordination and budget management support.