Retail Marketing Manager KSA

GM; Dubai; Hybrid; AED 235,000 - 353,000; Full time

Job summary

General Motors in Saudi Arabia seeks a Retail Marketing Manager to lead the retail marketing and communication program for Chevrolet and GMC. You will work with dealers and internal teams to drive sales, manage campaigns, and ensure brand guidelines are followed.

The role requires a Bachelor's degree in Marketing/Business, 3+ years in retail marketing, and fluency in English and Arabic. Hybrid work arrangement with regular dealer coordination and budget management support.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Minimum of 3 years experience in Marketing, preferably retail marketing.
• Proven track record of executing retail marketing campaigns across multiple channels.
• Knowledge of Dealer business management and regional consumer behavior in Saudi Arabia.
• Proficient in English and Arabic.
• Strong multi-tasking and negotiating skills with polished presentation and interpersonal abilities.
• Proficiency with Microsoft Office applications.
• Creative problem-solving and teamwork abilities.

Responsibilities

• Develop and execute retail marketing and communications strategies to support sales volumes and market share for Chevrolet and GMC in Saudi Arabia.
• Collaborate with Dealers and internal Sales and Marketing teams on go-to-market plans and Retail Launch Planner activities.
• Manage and report on performance of all campaigns including PCA, leads, and stock.
• Oversee the retail marketing budget with ROI focus and forecasting, and support related processing.
• Ensure adherence to brand guidelines and review dealer materials for compliance and effectiveness.
• Act as liaison between Sales, Dealers, Product Marketing and Brand/CRM functions for consistency on offers and priorities.
• Lead key campaigns (Ramadan, Year-End) and support in-market activations and workshops.

Skills

Marketing

Retail marketing

Communication

MS Office

English & Arabic

Education

Bachelor's degree in Marketing/Business or related field

Tools

MS Office

Job description

Job Description

Work ArrangementHybrid:This role is categorized as hybrid. This means the successful candidate is expected to report toSaudi Arabiathree times per week or other frequency dictated by the business.The RoleTheRetail Marketing Managerwill play a pivotal role in the execution of the retail marketing program for General Motors inSaudi Arabia putting the customer at the center of everything we do. GM is fully committed to the automotive revolution and energized to create a movement toward a better more sustainable future for all. This position is responsible for developing and facilitating all retail marketing and communication activity forChevrolet and GMC including strategies to achieve sales volume and market share objectives. The role collaborates closely with the dealer network on tactical activity and go-to-market planning acts as a custodian for program guidelines and manages the retail marketing budget. We are seeking a candidate whose passion for customers and performance matches our own.

What Youll Do

• Develop and execute effective retail marketing and communications strategies that support target sales volumes and market share objectives for Chevrolet and GMC inSaudi Arabia.
• Collaborate with Dealers and internal Sales and Marketing teams on tactical initiatives go-to-market plans and Retail Launch Planner (RLP) activities.
• Manage track and report on the performance of all sales and marketing campaigns including post-campaign analysis (PCA) and regular reporting on leads conversion sales and stock.
• Oversee the retail marketing budget ensuring strong return on investment and accurate forecasting and support finance-related processing.
• Ensure adherence to Retail Marketing and Brand guidelines reviewing Dealer marketing materials for compliance and effectiveness in consumer targeting and engagement.
• Act as the primary liaison between Sales Dealers Product Marketing and Marketing sub-functions (Brand Digital CRM) ensuring consistent information flow and alignment on offers pricing and product priorities.
• Lead key retail tactical campaigns (e.g. Ramadan and Year-End) support in-market product activations and launches and actively participate in workshops and agency sessions.

Your Skills & Abilities (Required Qualifications)

• Bachelors degree inMarketing Business or a related field.
• Minimum of3 years experience in Marketing preferably with a focus on retail marketing.
• Proven track record of executing successful retail marketing campaigns across multiple channels.
• Knowledge ofDealer business managementand a strong understanding of regional consumer behavior trends and market dynamics inSaudi Arabia.
• Proficient inEnglish and Arabic.
• Strong multi-tasking and negotiating skills with polished presentation and interpersonal abilities.
• Proficiency withMicrosoft Officeapplications.
• Demonstrated creative problem-solving skills and the ability to work effectively within a team culture.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience in theautomotive industryand/or working directly with dealer networks.
• Provenstrategic agility with the ability to anticipate market trends and translate them into effective retail campaigns and communication strategies.
• Strongcollaboration skills with a history of working cross-functionally to manage and promote consumer brands and retail initiatives.
• Demonstratedrelationship-building skills particularly in managing relationships with dealerships and multiple stakeholder groups.
• Prior experience with performance marketing media planning and integrating on-ground sales insights into always-on and tactical campaigns.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application emailus or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Required Experience:

Manager