Head - Priority Banking UAEN

National Bank of Fujairah (NBF); Dubai; On-site; AED 900,000 - 1,300,000; Full time

Job summary

The National Bank of Fujairah (NBF) seeks a senior leader to drive the Priority Banking segment in the UAE. You will lead a team of Relationship Managers, align with regional and branch managers, and steer profitability, client acquisition, and portfolio growth.

You will shape propositions, campaigns, and customer engagement strategies, ensuring service excellence, compliance, and timely delivery of strategic initiatives to support the bank’s growth objectives in a dynamic market.

Qualifications

• 15+ years of retail banking experience with 5+ years in Priority Banking.
• UAE experience highly desirable.
• Experience with product, sales & distribution and people management.

Responsibilities

• Lead and expand the Priority Banking segment to drive profitability and growth.
• Manage and develop a team of Relationship Managers and coach staff.
• Collaborate with Regional and Branch Managers to enhance client engagement.
• Drive customer acquisition, cross-sell, and investment sales targets.
• Oversee strategic Retail Banking initiatives and projects for growth.
• Identify opportunities, gather feedback, and implement improvements.
• Support Emiratization by mentoring new joiners and identifying UAE national roles.

Skills

Relationship management

People management

Sales & distribution

Customer engagement

Leadership

Education

Master's degree in Business Management

Chartered Accountancy

Job description

Responsible for leading and expanding the Priority Banking segment by driving profitability, customer acquisition, portfolio growth, and service excellence. The role involves managing and developing a team of Relationship Managers, collaborating closely with Regional and Branch Managers to enhance client engagement and business performance, while also overseeing key strategic Retail Banking initiatives and projects to support the bank’s overall growth objectives.

Duties and Responsibility

• Drive Priority Banking financial performance by achieving budget, revenue, customer acquisition (NTB), cross-selling, and investment sales targets.
• Develop and enhance Priority Banking propositions, products, campaigns, and customer engagement strategies to grow the portfolio and improve customer experience.
• Collaborate with Marketing and internal stakeholders to execute campaigns, strengthen brand positioning, and increase market awareness.
• Identify customer needs, gather feedback, and implement improvements to products, processes, and service delivery.
• Lead strategic initiatives, process enhancements, and UAT activities to improve efficiency, compliance, and turnaround times.
• Act as the key liaison between frontline and support teams to ensure seamless service delivery and issue resolution.
• Manage, coach, and develop Relationship Managers, ensuring achievement of business objectives, service standards, and training requirements. Support Emiratization by identifying roles within Cash Ops suitable for UAE nationals and mentoring new joiners.

Qualification

• A minimum of master’s degree in Business Management/ Chartered Accountancy

Experience and Skill

• 15+ years of retail banking experience with 5+ years in Priority Banking segment
• Preferably in the employee banking or similar aspects of personal banking. UAE experience highly desirable
• Relevant product, sales & distribution, people management and industry knowledge

Strong knowledge of:

• Strong interpersonal, leadership and team working skills
• Outstanding communication skills - both verbal and written
• Strong conceptual, planning and directing skills
• Cultural awareness and knowledge
• Sound analytical skills & commercial awareness