Head of Sales

Refine Development Management; Dubai; On-site; AED 900,000 - 2,100,000; Full time

Job summary

Refine Development Management seeks a Head of Sales to own the launch programme for four landmark Dubai developments, from pricing and positioning to final unit sale. This is the chance to build Refine's sales engine at scale, working directly with the Founder and CEO.

Lead a 2,500-unit volume plan, develop a broker network across Dubai, GCC and international markets, and deliver revenue targets while maintaining premium relationships with HNWI and institutional buyers.

Qualifications

• 8–10 years of progressive sales experience in real estate development.
• 6+ years leading a sales team.
• Proven track record launching off-plan projects in Dubai and meeting/exceeding targets.
• Deep knowledge of Dubai market, buyer pools, pricing dynamics and brokerage landscape.
• Established relationships with HNWI/UHNWI, family offices and leading agencies.

Responsibilities

• Lead every launch to market with defined pricing, release and inventory strategy.
• Build, train and manage a sales team capable of handling ~2,500 units.
• Develop a broker and channel network across Dubai, GCC and international markets.
• Establish Refine as the preferred partner for high-net-worth buyers in Business Bay and along the Canal.
• Own the full sales strategy and ensure revenue targets are met.
• Mentor the team with clear targets, training and accountability.
• Represent Refine at exhibitions, roadshows and investor forums.

Skills

Real estate sales leadership

Team building

Dubai market knowledge

Negotiation skills

Education

Degree in business or real estate

Tools

CRM systems

Job description

Refine is entering the most significant launch cycle in its history. By end of the year we release approximately AED 10 billion inventory to the market, across several landmark developments in four of the most sought after locations in Dubai.

We are looking for a Head of Sales to own that programme from pricing and positioning through to the final unit sold. This is not a custodial role on an established portfolio. It is the chance to build the sales engine for a developer at the point of scale, with directly working with Founder and CEO.

• A major commercial development in the heart of Business Bay, Dubai's central business district, positioned for owner occupiers, corporate buyers and institutional investors.
• A flagship waterfront residential project delivered in partnership with a globally renowned developer, on one of the most prestigious addresses in the city.
• A mixed use development on Dubai's principal arterial road, combining residential, commercial and retail components.

Further detail on each development is shared with shortlisted candidates under confidentiality.

Key Responsibilities

• Lead every launch to market on schedule, with a defined pricing, release and inventory strategy behind each one.
• A sales team built, trained and performing at the volume roughly 2,500 units demands.
• A broker and channel network that reaches Dubai, the wider GCC and the key international feeder markets.
• Established REFINE as the first call for HNWI, UHNWI and institutional buyers in Business Bay and along the Canal.
• Own the full sales strategy for the portfolio and deliver the revenue target set for each development.
• Identify and act on market opportunities to grow revenue and market share in the premium and signature segments.
• Manage inventory release across phases to sustain momentum and pricing through the cycle.
• Recruit, structure and scale a sales team capable of absorbing the launch programme.
• Mentor and coach the team daily, and lift performance through clear targets, training and accountability.
• Run disciplined performance management, including regular reviews, pipeline scrutiny and conversion analysis.
• Build and personally hold relationships with HNWIs, UHNWIs, family offices, corporate buyers and international investors.
• Understand client requirements in depth and structure bespoke solutions across the portfolio.
• Protect the client experience end to end, from first enquiry through booking, Oqood registration and handover.
• Build, manage and incentivise the brokerage and agency network in Dubai and in international feeder markets.
• Govern channel performance, set tiering and exclusivity where it serves the project, and remove underperforming partners.
• Represent Refine at exhibitions, roadshows, private client events and international investor forums.

Who We Are Looking

• 8 to 10 years of progressive sales experience in real estate development, including at least 6+ years leading a sales team.
• Currently a Head of Sales, Sales Director or the clear second in command in sales, with ownership of exclusive project sales.
• A proven record of launching off plan projects in Dubai and hitting or beating target in the high end segment.
• Deep, current knowledge of the Dubai market, its buyer pools, its pricing dynamics and its brokerage landscape.
• Established relationships with HNWI and UHNWI buyers, family offices and the leading agencies in the market.
• Commercial or mixed-use sales experience is a strong advantage.
• A degree in business, real estate or a related field is preferred. Track record matters more.

Skills and Attributes

• A leader people want to work for, able to inspire a diverse, multicultural team and hold a high standard at the same time.
• Exceptional negotiator and presenter, equally credible with a family office and with a brokerage floor.
• Analytical and strategic, comfortable with pricing models, absorption analysis and sales data.
• Composed under pressure and energised by launch tempo.
• Fluent in English. Arabic - Additional languages will be added advantage given our buyer base.
• Strong command of CRM and sales analytics platforms, and the discipline to make the team use them properly.