Head of Premier Business Development

HSBC; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

HSBC in Dubai seeks a senior leader to shape and drive Premier client growth for the UAE retail business, targeting Premier and UHNW clients with scalable acquisition engines.

You will lead a team, build partnerships, and oversee onboarding to HSBC platforms, driving referrals, cross-selling and holistic wealth solutions across investments, banking and wealth needs.

Qualifications

• Proven leadership in affluent/Premier client growth strategies.
• Successful track record in funded client acquisition and pipeline conversion.
• Experience with referrals, cross-selling, and partnerships in banking.
• Experience onboarding clients to digital platforms like HSBC World Trader.
• Ability to plan micro-marketing campaigns and events in high-footfall locations.
• Strong ability to influence propositions and communicate insights to senior stakeholders.
• Full-time degree required for UAE visa and equivalency for non-UAE degrees.

Responsibilities

• Lead end-to-end Premier client growth strategy for UAE with balances of USD 120K+ and UHNW targets.
• Coach and drive performance of the acquisition team with clear objectives and targets.
• Build high-value acquisition channels and partnerships to sustain pipeline.
• Create market presence via micromarketing in premium locations and targeted campaigns.
• Oversee onboarding onto HSBC platforms and drive ongoing relationship management and cross-selling.
• Collaborate across organization to align propositions with risk, product and senior leadership.

Skills

Leadership

Affluent acquisition

Partnerships

Digital onboarding

Market insights

Education

Bachelor's degree

Tools

HSBC World Trader

Job description

Some Careers Shine Brighter Than Others.

If you’re looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.

HSBC International Wealth and Premier Banking aims to be the international bank of choice for affluent customers, supporting their domestic and international banking, and holistic wealth management needs. We provide a leading premium proposition through Premier Banking and, together with our Global Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance.

This role is accountable for shaping and delivering the Premier client growth strategy across the UAE retail business . Success means a repeatable acquisition engine, stronger market position and sustainable profitable growth.

In This Role, You Will

• Set and deliver the Premier acquisition strategy: Lead the end-to-end growth strategy for acquiring Premier clients with balances of USD 120K and above, while building a targeted approach for Ultra High Net Worth clients with USD 1Mn+.
• Lead, coach and drive performance of the acquisition team: Manage the Premier acquisition team, setting clear sales objectives, activity standards and conversion targets. Build capability through coaching, performance management and sharing best practices.
• Build high-value acquisition channels and partnerships: Establish and manage partnerships with external firms, corporates, community organizations and other referral sources to generate a sustainable pipeline of funded Premier and UHNW clients.
• Create targeted market presence and client acquisition opportunities: Direct micromarketing activity across premium locations such as malls, clubs and community centers. Use client segmentation, events and targeted campaigns to reach affluent and UHNW prospects effectively.
• Ensure quality onboarding, activation and relationship deepening: Oversee the onboarding of acquired clients onto HSBC platforms, including World Trader, and ensure a smooth transition into ongoing relationship management. Drive referrals, cross-selling and holistic solutions across investments, banking and wealth needs.
• Influence propositions and collaboration across the organization : Represent Premier and UHNW client needs in proposition development, using market, credit risk, compliance, fraud and product insights. Partner with GB, CMB, WPB leadership and Sr. EMABs to develop employee-banking and holistic corporate solutions that deliver profitable, sustainable growth and strong client experience.

To be successful in the role, you should meet the following requirements:

• Proven leadership experience in developing and delivering affluent or Premier customer acquisition strategies that drive sustainable growth.
• Demonstrated success in acquiring funded clients, converting qualified pipelines and building long-term customer relationships.
• Strong track record of generating growth through referrals, cross-selling and partnerships with external firms in a regulated banking environment.
• Experience onboarding customers to digital banking, trading and investment platforms, including HSBC World Trader or equivalent services.
• Capability to plan and execute targeted micro-marketing campaigns and customer events in high-footfall community locations.
• Proven ability to influence proposition development and communicate market insights to senior stakeholders, incorporating customer needs, credit risk, compliance, fraud and product considerations.
• A full-time graduation degree of at least three years is essential for obtaining a UAE visa and work permit. For degrees obtained outside the UAE, valid attestations and equivalency are also mandatory.

You’ll achieve more at HSBC.

www.hsbc.com/careers

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Issued by The Hong Kong and Shanghai Banking Corporation Limited.