Head of Premier Business Development

HSBC Holdings plc; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Job summary

HSBC is seeking a strategic leader to shape and deliver the Premier client growth strategy across the UAE retail business. You will drive an end-to-end acquisition engine for Premier clients with USD 120K+ balances and UHNW prospects above USD 1M, building a scalable, high-quality client pipeline.

You will coach the Premier acquisition team, manage targets, and establish partnerships with external firms to sustain growth, while ensuring smooth onboarding and cross-selling across wealth, banking

Qualifications

• Proven leadership in affluent/Premier client acquisition strategies.
• Experience acquiring funded clients and building long-term relationships.
• Track record generating growth through referrals, cross-selling and partnerships.

Responsibilities

• Set and deliver Premier acquisition strategy for UAE; target Premier and UHNW clients.
• Lead Premier acquisition team with defined objectives and targets.
• Build high-value acquisition channels and partnerships with external firms and referral sources.
• Direct micromarketing activities in premium locations to reach affluent prospects.
• Oversee onboarding to HSBC platforms and ensure seamless relationship management.
• Influence proposition development with risk, compliance and product teams.

Skills

Leadership

Acquisition strategy

Partnerships

Cross-selling

Micro-marketing

Digital onboarding

Stakeholder comms

Education

Bachelor's degree

Job description

Some careers shine brighter than others.

If you’re looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.

HSBC International Wealth and Premier Banking aims to be the international bank of choice for affluent customers, supporting their domestic and international banking, and holistic wealth management needs. We provide a leading premium proposition through Premier Banking and, together with our Global Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance.

This role is accountable for shaping and delivering the Premier client growth strategy across the UAE retail business. Success means a repeatable acquisition engine, stronger market position and sustainable profitable growth.

In this role, you will:

• Set and deliver the Premier acquisition strategy: Lead the end-to-end growth strategy for acquiring Premier clients with balances of USD 120K and above, while building a targeted approach for Ultra High Net Worth clients with USD 1Mn+.
• Lead, coach and drive performance of the acquisition team: Manage the Premier acquisition team, setting clear sales objectives, activity standards and conversion targets. Build capability through coaching, performance management and sharing best practices.
• Build high-value acquisition channels and partnerships: Establish and manage partnerships with external firms, corporates, community organizations and other referral sources to generate a sustainable pipeline of funded Premier and UHNW clients.
• Create targeted market presence and client acquisition opportunities: Direct micromarketing activity across premium locations such as malls, clubs and community centers. Use client segmentation, events and targeted campaigns to reach affluent and UHNW prospects effectively.
• Ensure quality onboarding, activation and relationship deepening: Oversee the onboarding of acquired clients onto HSBC platforms, including World Trader, and ensure a smooth transition into ongoing relationship management. Drive referrals, cross-selling and holistic solutions across investments, banking and wealth needs.
• Influence propositions and collaboration across the organization: Represent Premier and UHNW client needs in proposition development, using market, credit risk, compliance, fraud and product insights. Partner with GB, CMB, WPB leadership and Sr. EMABs to develop employee-banking and holistic corporate solutions that deliver profitable, sustainable growth and strong client experience.

To be successful in the role, you should meet the following requirements:

• Proven leadership experience in developing and delivering affluent or Premier customer acquisition strategies that drive sustainable growth.
• Demonstrated success in acquiring funded clients, converting qualified pipelines and building long-term customer relationships.
• Strong track record of generating growth through referrals, cross-selling and partnerships with external firms in a regulated banking environment.
• Experience onboarding customers to digital banking, trading and investment platforms, including HSBC World Trader or equivalent services.
• Capability to plan and execute targeted micro-marketing campaigns and customer events in high-footfall community locations.
• Proven ability to influence proposition development and communicate market insights to senior stakeholders, incorporating customer needs, credit risk, compliance, fraud and product considerations.
• A full-time graduation degree of at least three years is essential for obtaining a UAE visa and work permit. For degrees obtained outside the UAE, valid attestations and equivalency are also mandatory.

You’ll achieve more at HSBC.

www.hsbc.com/careers

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Issued by The Hong Kong and Shanghai Banking Corporation Limited.