Head of Premier Business Development

Tanqeeb; Abu Dhabi; On-site; AED 420,000 - 780,000; Full time

Job summary

HSBC is seeking a senior leader to shape and execute the Premier client growth strategy across the UAE retail business. You will drive an end-to-end acquisition engine for Premier and Ultra High Net Worth clients, build partnerships, and oversee onboarding and ongoing wealth-management relationships.

The role demands translating market insights into propositions, coaching a high-performance team, and delivering sustainable, profitable growth. A UAE visa-friendly degree is required.

Qualifications

• Proven leadership in developing affluent/Premier client acquisition strategies.
• Experience delivering funded client growth and converting pipelines.
• Experience in referrals, cross-selling and partnerships in banking.
• Experience onboarding customers to digital trading/investment platforms.
• Ability to plan micro-marketing campaigns and client events in high-footfall locations.
• Ability to influence proposition development and communicate market insights.

Responsibilities

• Set and deliver the Premier acquisition strategy for UAE with targets for Premier and UHNW clients.
• Lead, coach and drive performance of the Premier acquisition team; set sales objectives and targets.
• Build high-value acquisition channels and partnerships with external firms and referrals.
• Create market presence and client acquisition opportunities via micromarketing and events.
• Ensure onboarding and ongoing relationship management across HSBC platforms.
• Collaborate across GB, CMB, WPB leadership to deliver growth and client experience.

Skills

Leadership

Strategic planning

Acquisition growth

Partnership development

Stakeholder management

Digital onboarding

Education

Bachelor's degree or higher

Tools

HSBC World Trader

Job description

Job description

Some careers shine brighter than others.

If you’re looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.

HSBC International Wealth and Premier Banking aims to be the international bank of choice for affluent customers, supporting their domestic and international banking, and holistic wealth management needs. We provide a leading premium proposition through Premier Banking and, together with our Global Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance.

This role is accountable for shaping and delivering the Premier client growth strategy across the UAE retail business. Success means a repeatable acquisition engine, stronger market position and sustainable profitable growth.

In this role, you will:

• Set and deliver the Premier acquisition strategy: Lead the end-to-end growth strategy for acquiring Premier clients with balances of USD 120K and above, while building a targeted approach for Ultra High Net Worth clients with USD 1Mn+.
• Lead, coach and drive performance of the acquisition team: Manage the Premier acquisition team, setting clear sales objectives, activity standards and conversion targets. Build capability through coaching, performance management and sharing best practices.
• Build high-value acquisition channels and partnerships: Establish and manage partnerships with external firms, corporates, community organizations and other referral sources to generate a sustainable pipeline of funded Premier and UHNW clients.
• Create targeted market presence and client acquisition opportunities: Direct micromarketing activity across premium locations such as malls, clubs and community centers. Use client segmentation, events and targeted campaigns to reach affluent and UHNW prospects effectively.
• Ensure quality onboarding, activation and relationship deepening: Oversee the onboarding of acquired clients onto HSBC platforms, including World Trader, and ensure a smooth transition into ongoing relationship management. Drive referrals, cross-selling and holistic solutions across investments, banking and wealth needs.
• Influence propositions and collaboration across the organization: Represent Premier and UHNW client needs in proposition development, using market, credit risk, compliance, fraud and product insights. Partner with GB, CMB, WPB leadership and Sr. EMABs to develop employee-banking and holistic corporate solutions that deliver profitable, sustainable growth and strong client experience.

To be successful in the role, you should meet the following requirements:

• Proven leadership experience in developing and delivering affluent or Premier customer acquisition strategies that drive sustainable growth.
• Demonstrated success in acquiring funded clients, converting qualified pipelines and building long-term customer relationships.
• Strong track record of generating growth through referrals, cross-selling and partnerships with external firms in a regulated banking environment.
• Experience onboarding customers to digital banking, trading and investment platforms, including HSBC World Trader or equivalent services.
• Capability to plan and execute targeted micro-marketing campaigns and customer events in high-footfall community locations.
• Proven ability to influence proposition development and communicate market insights to senior stakeholders, incorporating customer needs, credit risk, compliance, fraud and product considerations.
• A full-time graduation degree of at least three years is essential for obtaining a UAE visa and work permit. For degrees obtained outside the UAE, valid attestations and equivalency are also mandatory.

You’ll achieve more at HSBC.

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

We believe diversity brings benefits for our customers, our business and our people. Different ideas and perspectives help us innovate, manage risk and grow the business in a sustainable way. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.