Digital Sales Manager (UAE National role)

HSBC; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

HSBC in UAE seeks a digital channels professional to drive unsecured lending growth. You will lead digital acquisition and sales journey transformations across HSBC's public websites and apps, focusing on NTB customers and optimizing the customer journey.

Collaborate with global digital and analytics teams, partners, and affiliates to maximize performance while delivering a standout customer experience. Strong analytical skills, experience with A/B testing, and a data-driven mindset are

Qualifications

• Bachelor's degree required in a relevant field.
• Experience in digital business and transforming digital sales.
• Strong analytical and presentation skills.

Responsibilities

• Drive Digital Acquisition and Sales Journey Transformation across websites and app journeys.
• Focus on selling unsecured lending products to NTB customers.
• Lead day-to-day Digital Commercialisation programs with partners and analytics teams.
• Collaborate with third party partners to drive performance and new channels.
• Identify risks and mitigation strategies and ensure standout customer experience.
• Analyze large data sets and provide actionable insights for strategy.
• Build relationships across global and local market teams.

Skills

Digital marketing

Data analysis

Stakeholder management

A/B testing

Presentation skills

Education

Bachelor's degree

Tools

Tealium

Looker

Adobe Analytics

Google Analytics

Job description

Some Careers Shine Brighter Than Others

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further

HSBC aims to be the international bank of choice for affluent customers, supporting their domestic and international banking, and holistic wealth management needs. We help customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs around the world.

This role is a key member of the Digital Channels team, reporting to the Head of Digital Sales for Unsecured Lending, in IWPB UAE and will work alongside a Digital Sales Manager. The role holder will be accountable for supporting the delivery of ambitious commercial growth in Digital performance, measured by the Digital Channels KPIs, with a particular focus on: Pure Digital Sales for Credit cards and Personal Loans.

In This Role, You Will

• Driving Digital Acquisition and Sales Journey Transformation activities across the public websites and application journeys.
• Key focus on selling unsecured lending products to our NTB customer base.
• Drive the day-to-day execution of Digital Commercialisation programs, marketing consulting, data analysis and complex problem solving, while working closely with the global digital and analytics teams.
• Working with third party partners, aggregators and affiliates to drive forward performance and find new channels for business growth.
• Identify key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.
• Ensuring that all HSBC Wealth and Personal Banking services offer standout customer experience and fully deliver on our brand promise.
• Analysing extensive raw data sets, structuring them and providing actionable insight to help inform the unsecured lending digital sales strategy.
• The role holder will be expected to build strong relationships across both global and local market teams.
• To be successful, the individual must be passionate about creating a digital first mind-set across front-line, product teams and customers, as well as be exceptional at complex problem solving and change delivery. The role holder should also be passionate about customer journey optimization and transforming the digital channel into a high performing sales distribution channel.

To be successful in the role, you should meet the following requirements:

• Customer obsessed, results based approach, able to deliver to deadlines.
• Understanding and knowledge of paid media advertising an advantage
• Consumer financial services industry experience and strong understanding of Digital business, while experience with travel, lifestyle, and/or other consumer product development is a strong advantage.
• Outstanding track record with a digital business and transforming digital sales.
• Experience with A/B Testing and Multivariate Testing solutions. Experience with personalisation projects or programs an advantage.
• Strong quantitative skills and familiarity with statistical analysis or experiment design.
• Working knowledge of the Adobe product suite, Tealium, Looker or relatable MI and analysis tools.
• Strong Commercial focus, ability to balance risks vs. rewards and maximize the cost effectiveness and profitability for the business.
• Pragmatic decision-making skills, with the ability to make clear judgments based on a range of factors, for example commercials, risk, and customer experience determine the implications and make recommendations as needed.
• Innovative with the ability to approach things differently or do different things to deliver goals.
• High levels of resilience and self-motivation.
• The ability to quickly understand customer and operational considerations.
• University bachelor’s degree.
• Strong Analytical and Presentation skills.
• Energetic, positive attitude and team player.
• Excellent organisational and planning skills.
• A flexible approach to work and working hours.
• Ability to drive change and innovation with respect to costs, revenue and service
• Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organisation
• Understands how to navigate the matrix and drive integration opportunities
• A graduation degree is essential for obtaining a UAE visa and/or work permit. If your university certificate is from outside the UAE, up-to-date attestations and equivalency are also mandatory (Recognition of Higher Education Qualifications Issued Outside The UAE

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

We believe diversity brings benefits for our customers, our business and our people. Different ideas and perspectives help us innovate, manage risk and grow the business in a sustainable way. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.