Head of Performance

Omniastores Llc; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Omnia Stores seeks a Head of Performance in Dubai to lead paid media strategy across channels, drive customer acquisition, retention, and revenue growth. You will mentor a marketing team, coordinate with ecommerce, brand and content teams, and own performance targets and budgets.

You will optimize campaigns, oversee analytics dashboards, test new approaches to improve ROI, and report results to senior leadership in a fast-paced luxury ecommerce environment.

Qualifications

• Strong performance marketing skills including campaign planning, optimization, and ROI-focused execution.
• Advanced analytical skills with web analytics tools to interpret data and inform decisions.
• Performance management: setting KPIs, tracking results, and implementing improvements.
• Team leadership experience guiding and developing high-performing marketing or growth teams.
• Strong communication and cross-functional collaboration in a fast-paced ecommerce environment.
• Experience in digital retail, luxury, or jewellery ecommerce is beneficial.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field is preferred, with leadership experience valued.

Responsibilities

• Develop and execute performance marketing strategies across digital channels.
• Plan, optimize, and manage paid campaigns to drive acquisition and revenue growth.
• Oversee web analytics, dashboards and ROI reporting to leadership.
• Mentor and coordinate with ecommerce, brand and content teams.
• Lead budget management and testing of new approaches to improve efficiency.

Skills

Performance marketing

Campaign planning

Optimization

ROI analysis

Team leadership

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, Data Analytics, or related field

Tools

Web analytics tools

Job description

Company Description

Omnia Stores is an online luxury jewellery retailer based in Dubai, offering high-quality sets, rings, earrings, necklaces, and bracelets at accessible prices. The brand focuses on delivering premium designs and craftsmanship while remaining affordable for a broad range of customers. Operating in a dynamic e-commerce environment, Omnia Stores serves style-conscious shoppers seeking both elegance and value. Team members join a growing digital-first business in the heart of one of the world’s leading luxury markets. The company values quality, customer satisfaction, and a seamless online shopping experience.

Role Description

The Head of Performance is a full-time, on-site role based in Dubai, United Arab Emirates. This role is responsible for developing and executing performance marketing strategies to drive customer acquisition, retention, and revenue growth across digital channels. Day-to-day tasks include planning and optimizing paid campaigns, overseeing web analytics and performance dashboards, and identifying opportunities to improve conversion rates and ROI. The Head of Performance will lead and mentor a team, coordinate with e-commerce, brand, and content teams, and ensure that performance targets are aligned with overall business objectives. The role also involves regular performance reviews, budget management, and testing new approaches to improve the effectiveness of marketing initiatives.

Qualifications

• Candidates should possess strong performance marketing skills, including campaign planning, optimization, and ROI-focused execution.
• Candidates should possess advanced analytical skills and experience with web analytics tools to interpret data and inform decisions.
• Candidates should possess performance management capabilities, including setting KPIs, tracking results, and implementing improvement plans.
• Candidates should possess team leadership skills, with experience guiding and developing high-performing marketing or growth teams.
• Candidates should possess strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced e-commerce environment.
• Relevant experience in digital retail, luxury, or jewellery e-commerce is beneficial.
• A bachelor’s degree in Marketing, Business, Data Analytics, or a related field is preferred, and prior leadership experience in a performance-focused role is highly valued.