Head of Performance

OMNIASTORES; Dubai; On-site; AED 420,000 - 620,000; Full time

Job summary

Omnia Stores, a Dubai-based online luxury jewellery retailer, seeks a Head of Performance to lead our paid media, analytics and growth initiatives. The role will drive customer acquisition, retention and revenue growth across digital channels, while guiding a team and coordinating with e-commerce, brand and content functions.

The candidate will manage budgets, set KPIs, review performance and test innovative tactics to improve conversion and ROI in a fast-paced luxury ecommerce environment.

Qualifications

• Strong performance marketing skills including planning, optimization and ROI-focused execution.
• Advanced analytics with web analytics tooling to interpret data and inform decisions.
• Performance management with KPI setting, tracking and improvement plans.
• Leadership experience guiding and developing marketing or growth teams.
• Excellent communication and collaboration across fast-paced ecommerce teams.
• Experience in digital luxury/jewellery ecommerce is beneficial.
• Bachelor’s degree in Marketing, Business, Data Analytics or related field; leadership in performance roles valued.

Responsibilities

• Plan and optimize paid campaigns across digital channels.
• Oversee web analytics, dashboards, and performance reporting.
• Identify opportunities to improve conversion rates and ROI.
• Lead and mentor a marketing/growth team.
• Coordinate with e-commerce, brand, and content teams to align performance targets.
• Conduct regular performance reviews and manage budgets.
• Test and implement new approaches to improve marketing effectiveness.

Skills

Performance marketing

Analytics

KPIs & ROI

Team leadership

Cross-functional collaboration

Industry experience (digital retail/lx

Education

Bachelor's degree in Marketing, Business, Data Analytics

Tools

Google Analytics

Job description

Company Description

Omnia Stores is an online luxury jewellery retailer based in Dubai, offering high-quality sets, rings, earrings, necklaces, and bracelets at accessible prices. The brand focuses on delivering premium designs and craftsmanship while remaining affordable for a broad range of customers. Operating in a dynamic e-commerce environment, Omnia Stores serves style-conscious shoppers seeking both elegance and value. Team members join a growing digital-first business in the heart of one of the world’s leading luxury markets. The company values quality, customer satisfaction, and a seamless online shopping experience.

Role Description

The Head of Performance is a full-time, on-site role based in Dubai, United Arab Emirates. This role is responsible for developing and executing performance marketing strategies to drive customer acquisition, retention, and revenue growth across digital channels. Day-to-day tasks include planning and optimizing paid campaigns, overseeing web analytics and performance dashboards, and identifying opportunities to improve conversion rates and ROI. The Head of Performance will lead and mentor a team, coordinate with e-commerce, brand, and content teams, and ensure that performance targets are aligned with overall business objectives. The role also involves regular performance reviews, budget management, and testing new approaches to improve the effectiveness of marketing initiatives.

Qualifications

• Candidates should possess strong performance marketing skills, including campaign planning, optimization, and ROI-focused execution.
• Candidates should possess advanced analytical skills and experience with web analytics tools to interpret data and inform decisions.
• Candidates should possess performance management capabilities, including setting KPIs, tracking results, and implementing improvement plans.
• Candidates should possess team leadership skills, with experience guiding and developing high-performing marketing or growth teams.
• Candidates should possess strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced e-commerce environment.
• Relevant experience in digital retail, luxury, or jewellery e-commerce is beneficial.
• A bachelor’s degree in Marketing, Business, Data Analytics, or a related field is preferred, and prior leadership experience in a performance-focused role is highly valued.