Head of Marketing – Exhibitions & Events Growth

Kingston Stanley; Dubai; Sur place; AED 300 000 - 600 000; Plein temps

Résumé du poste

Kingston Stanley is seeking a Head of Marketing – Exhibitions to lead the marketing strategy for a large-scale international exhibition portfolio in Dubai. You will drive audience growth, brand positioning and commercial performance through integrated, data-driven campaigns.

Working with commercial, partnerships and conference teams, you will deliver multi-channel campaigns to attract visitors, delegates, exhibitors and sponsors while strengthening the event’s market position, leading a

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Experience in senior marketing roles within exhibitions, B2B events, conferences or media.
• Knowledge of digital marketing, CRM systems and marketing automation tools.
• Strong leadership, stakeholder management and communication skills.
• Analytical and results-driven with the ability to manage multiple projects in a fast-paced environment.

Responsabilités

• Develop and deliver the overall marketing strategy for a major exhibition or event portfolio.
• Lead integrated marketing campaigns to drive visitor, delegate and exhibitor acquisition.
• Manage brand positioning and ensure consistent messaging across all channels.
• Lead digital marketing initiatives including paid media, search, social, CRM and marketing automation.
• Work closely with commercial teams to support revenue growth and exhibitor acquisition.
• Manage media partnerships and industry collaborations to expand reach.
• Monitor campaign performance, analyse audience data and optimise marketing effectiveness.
• Lead and develop a high-performing marketing team.

Connaissances

Marketing leadership

Exhibitions experience

Digital marketing

Data-driven

Formation

Bachelor’s degree in Marketing, Business or related field

Outils

CRM systems

Marketing automation

Description du poste

Kingston Stanley is seeking a Head of Marketing – Exhibitions to lead the marketing strategy for a large-scale international exhibition portfolio in Dubai. You will drive audience growth, brand positioning and commercial performance through integrated, data-driven campaigns.

Working with commercial, partnerships and conference teams, you will deliver multi-channel campaigns to attract visitors, delegates, exhibitors and sponsors while strengthening the event’s market position, leading a