Head of Marketing

Salt Search; Dubai; On-site; AED 500,000 - 800,000; Full time

Job summary

Salt Search in Dubai seeks an experienced Head of Marketing to guide the strategic direction for a portfolio of major B2B events, conferences and trade shows.

You will lead a marketing team, craft data-driven campaigns, and collaborate with sales and production to drive visitor registrations, sponsorship revenue, and brand growth across multiple events.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• At least 2 years in a marketing management role, preferably in B2B events.
• Experience with CRM, marketing automation, analytics and multi-channel campaigns.

Responsibilities

• Develop and implement marketing strategies for large-scale B2B events.
• Lead integrated campaigns across digital, content, partnerships, media and PR.
• Manage and mentor a marketing team and align with commercial goals.
• Collaborate with sales, production and conference teams to hit revenue targets.
• Oversee brand positioning and market expansion for the event portfolio.
• Track campaign performance and optimize ROI and audience growth.

Skills

Marketing leadership

B2B events

CRM & marketing automation

Multi-channel campaigns

Stakeholder management

Data-driven marketing

Team mentoring

Content & communications

Education

Bachelor's degree in Marketing

Job description

Job Location: Dubai, United Arab Emirates

Work Mode: On-site

Date Posted: 22 October 2026

Job Reference/ID: 715680

Job Description / Role:

Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events.
• Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
• Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
• Collaborate closely with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
• Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
• Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.

Experience Required:

• The ideal candidate will have at least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments.
• Experience working with data-driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis is essential.
• The role also requires proven experience in planning and delivering large-scale, multi-channel marketing initiatives, as well as the ability to establish and manage strategic partnerships while working closely with senior stakeholders.

Education Qualifications: A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.

Skills Required:

• Strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution.
• Proven experience in planning and delivering large-scale, multi-channel marketing initiatives.
• Ability to establish and manage strategic partnerships while working closely with senior stakeholders.
• Strong communication skills, with the ability to produce compelling written content, deliver presentations, and communicate effectively across teams and external partners.
• Leadership and people management capabilities, with experience guiding and developing a marketing team to achieve high performance.
• Highly organized and capable of managing multiple projects simultaneously in a fast-paced, results-driven environment.
• Analytical mindset, with the ability to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement.
• Creative, proactive, and self-motivated, with a strong focus on delivering measurable results.

Employment / Job Type:

Full Time

Nationality:

Any Nationality

About the Company:

A global digital recruitment consultancy placing talent in marketing, technology, creative, sales and data roles. With a Dubai presence, it partners with agencies, startups and enterprises to build teams for digital transformation and commercial growth.

Company Industry:

B2B Events and Exhibitions

Department / Functional Area:

Marketing

Closing Date:

Not mentioned (apply as soon as possible)