Global Exhibitions Marketing Lead

DMG Events group; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

dmg events in Dubai seeks a Marketing Manager to lead integrated campaigns for exhibitions, conferences, awards and digital products, driving audience growth, exhibitor engagement, brand development and digital performance across multiple channels and markets.

Native Arabic speakers with fluent English are mandatory. The role demands budget management, data analytics, stakeholder liaison and travel to events, all in a fast‑paced, international events business focused on delivering KPI results.

Qualifications

• Degree in marketing, communications, business or related field.
• Experience in integrated marketing campaigns across multiple channels.

Responsibilities

• Develop and implement integrated marketing strategies for exhibitions, conferences, awards and digital products.
• Define target audiences, segments, personas and messaging strategies to improve campaign effectiveness.
• Manage and optimize marketing budgets with accurate tracking and efficient resource use.
• Create and manage marketing calendars, campaigns and content plans for timely delivery.
• Oversee creation and delivery of marketing materials across channels, aligning with brand standards.
• Lead data governance, enrichment and database maintenance to support audience development.
• Monitor campaign performance via analytics and reporting to achieve KPIs.
• Manage digital channels including websites, email, and social media to boost event visibility.
• Develop relationships with media partners, associations and external stakeholders.
• Source and manage external suppliers and agencies for marketing delivery.
• Support sales with market research, insights and marketing materials.

Skills

Integrated marketing strategies

Campaign planning

Digital marketing

Audience development

Data analytics

Marketing measurement

Arabic language proficiency

English language proficiency

Stakeholder management

Travel readiness

Education

Bachelor's or Master's degree in Marketing, Communications, Business or related discipline

Tools

Salesforce

Google Analytics

Power BI

Adestra

Social media management platforms

Job description

dmg events in Dubai seeks a Marketing Manager to lead integrated campaigns for exhibitions, conferences, awards and digital products, driving audience growth, exhibitor engagement, brand development and digital performance across multiple channels and markets.

Native Arabic speakers with fluent English are mandatory. The role demands budget management, data analytics, stakeholder liaison and travel to events, all in a fast‑paced, international events business focused on delivering KPI results.